MAM
Schbang brings in Jennifer Chhor as vice president of integrated solutions
Mumbai: With talents across Mumbai, Delhi, Bangalore, and now London, UK, Schbang continues to strengthen its senior leadership. The company ropes in Jennifer Chhor as vice president of integrated solutions. She will help grow the digital media and marketing business at Schbang’s headquarters in Mumbai.
Chhor joins from Tata Consumer Products, where she was the associate director of digital media and marketing. She led digital media and social marketing across all business units at Tata Consumer Products and worked on Tata Tea’s debut in the metaverse.
She brings over 11 years of experience in the digital marketing industry, having worked with brands like Maybelline New York, Ariel, Godrej Aer, Cadbury Bournvita, and BBlunt.
Previously, Chhor was leading marketing and media at Godrej Consumer Products Ltd where she led the digital business for brands across the African continent along with other brands in the Indian portfolio. She also handled the e-commerce business for BBLUNT with multiple channels, like Nykaa and Amazon, and set up direct-to-consumer (D2C) as well.
At Schbang, Chhor will be reporting to Schbang co-founder and CEO Akshay Gurnani. She will focus on growing the digital media and marketing business at the Mumbai headquarters while setting up a stronger base in the personal care and beauty sector for the company.
Chhor said, “Being a part of the core team at Schbang is a great feeling. The knowledge gained from my past experience paired with the agility that digital has to offer will make for a very exciting journey ahead. I see this as a great opportunity to do fruitful and fulfilling work that will deliver brand growth and nurture our work culture amongst the teams and future Schbangers.”
Commenting on her appointment, Gurnani said, “Jenny comes with the perfect blend of creative-meets-media through all the knowledge she has gained across her past agency and brand experiences. Having led the digital transformation for some of the top D2C and CPG brands across Godrej and Tata Consumer Products, I am confident she will add immense value to the brands she will be working on at Schbang. Having worked with her in the past on numerous occasions, I am thrilled to welcome her to the Schbang family and create some impactful work for our clients.”
MAM
Nissin and Chhota Bheem team up for new masala noodles
Popular children’s character enters instant noodles category with fun digital twist.
MUMBAI: Chhota Bheem is about to make snack time even more heroic this time, with a bowl of noodles. Green Gold Animation, the creator of India’s beloved animated character Chhota Bheem, has partnered with Indo Nissin Foods to launch “Nissin Chhota Bheem Masala Noodles”. The new kid-friendly variant combines Nissin’s trusted taste with a mild masala flavour tailored for young consumers.
Each pack includes a QR code that unlocks the “Nissin Funtastic Playzone”, an interactive digital platform offering up to 15 Chhota Bheem-themed mobile games. The games are designed to provide short, engaging, and responsible play experiences, extending the Chhota Bheem universe beyond the screen.
India’s instant noodles market is estimated to be valued at nearly Rs 10,000 crore in 2025, growing at close to 10 per cent year-on-year, with the highly affordable segment accounting for nearly 85 per cent of the total market. The new product enters this competitive space with a focus on strengthening appeal among children and family households. It will be available across general trade and modern retail outlets nationwide.
Green Gold Animation founder & CEO Rajiv Chilaka said, “Our collaboration with Indo Nissin Foods is a meaningful step in expanding the Chhota Bheem universe into everyday consumer spaces. By combining Nissin’s product strength and retail reach with our storytelling expertise, we are creating an experience that goes beyond the screen.”
Indo Nissin Foods chief marketing officer Daisuke Okabayashi added, “With the launch of ‘Nissin Chhota Bheem Masala Noodles’, we are uniting the incredible appeal of Chhota Bheem with the great taste and trust of Nissin for kids. The addition of the Nissin Funtastic Playzone further elevates the experience through engaging and responsible play.”
This partnership marks a strategic brand extension for Green Gold Animation, moving Chhota Bheem deeper into daily family consumption habits while reinforcing its position as a multi-format Indian IP with long-term relevance.
In the highly competitive noodles aisle, Chhota Bheem is bringing his signature energy and courage this time, to help little ones enjoy a fun, tasty, and playful snack. The hero of Indian animation is now ready to conquer lunchboxes across the country.
