MAM
Scarecrow M&C Saatchi creates a trilogy of digital films for Wagh Bakri Tea
MUMBAI: Scarecrow M&C Saatchi continues to add value to its relationship with Wagh Bakri Tea and creates an inspiring and memorable digital film trilogy comprising of a heart-warming film for Mother’s Day, an adrenaline-pumping film for Frontline Sales Team and culminating it with a Positivi-tea filled film for International Tea Day.
Though it is yet to be recognised as the national drink of India, tea has played an important role in adding warmth within families in the 60+ days of lockdown in India. Along with the client, the agency felt that it was time to bring tea to the forefront.
The first film, released for Mother’s Day is a soulful narration that pays an ode to mothers across the nation – the mothers whose lovingly prepared tea has kept families together for years and has also served as an antidote to beat the lockdown blues.
See it here: https://youtu.be/v_aJP5EuN18
In these tough times of lockdown, it was a Herculean task for Wagh Bakri to ensure that their tea reached stores across the nation. This is the time when the Frontline Sales team rose to the occasion. In the absence of transport, they carried Tea Packs on their shoulders, scooters and even their own cars. Our second film salutes the Wagh Bakri Frontline Warriors who, like a brave marching army, didn’t turn their back in the fight against the virus or the lockdown. The use of chest-thumping beats, powerful voice and smart use of on-ground images of Frontline Sales Warriors makes for an intense viewing experience
See it here: https://youtu.be/_7lb01Um6GI
The third film of the trilogy celebrates the International Tea Day (21stMay) in a unique style. This future-looking film looks at life with a cup half-full attitude that is teeming with hope, intentions and #PositiviTea. It celebrates a future where life, work, school, shopping, socialising and even hugging will be back in vogue. The film uses multiple visual techniques like double exposure, illustration, kinetic typography along with an inspiring narration to drive home the dynamism of PositiviTea.
See it here: https://youtu.be/u-LRgWtljlk
Manish Bhatt, Founder Director, Scarecrow M&C Saatchi added “The lockdown has also unlocked opportunities to create impactful creative communication using innovative approaches that work around the production crunch. I am glad that our client Wagh Bakri Tea gave us this opportunity to cut the clutter.”
CREDITS
Client: Wagh Bakri Tea Group
Agency: Scarecrow M&C Saatchi
Creative Team:
Manish Bhatt
Raghu Bhat
Kapil Tammal
Mustafa Kapasi
Sakhi Shah
Antara Shinde
Yamini Gujaran
Shristi Lahiri
In-house Editing by:
Kapil Tammal
Sakhi Shah
Lalit Sakurkar
Sound & Narration:
Music: Vaibhav Panch
Narration: Tarun
Account Management Team:
Mangesh Mulajkar
Wayne Oliver
Saras Bajaj
Client Team:
Shri Parag Desai
Yogesh Shinde
Megha Sule
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
