MAM
ArcelorMittal Nippon Steel onboards Scarecrow M&C Saatchi for customer communication
NEW DELHI: ArcelorMittal Nippon Steel India has roped in Scarecrow M&C Saatchi as the creative agency for its customer communication needs. The brand will be handled by the agency’s Mumbai office.
Scarecrow M&C Saatchi founder director Manish Bhatt said, “It is a matter of great satisfaction to have a brand like AM/NS India in the agency’s kitty. As a joint venture company, it offers the best of both the worlds and carries with it a rich and unparalleled legacy. The brand’s wide range of B2B and B2C offerings, gives us the opportunity to develop a wholistic communication strategy for its customers. And to that extent it is a great challenge as well.”
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AM/NS India spokesperson said, “We are excited to have Scarecrow M&C Saatchi as our creative partner. It is an exciting partnership and we are looking forward to working with their team.”
AM/NS India is a joint venture between ArcelorMittal, one of the world’s leading steel and mining companies, with a presence in 60 countries and an industrial footprint in 18 countries and Nippon Steel Corporation, Japan’s largest steel producer. It is the leading integrated flat carbon steel producer in India, with an achievable capacity of around 8.5 million tonnes per annum and a full diversified range of flat steel products, including value-added steel, and have significant capacity to produce iron ore pellets.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
