MAM
Scarecrow elevates Kapil Tammal to ECD
MUMBAI: Scarecrow Communications has elevated Kapil Tammal to the position of executive creative director.
Tammal, earlier creative director (art) for both Scarecrow Mumbai and Delhi, has taken charge of his new role from today.
He will also continue his additional responsibility as design director – Scarecrow Designs.
Scarecrow Communications founder director Manish Bhatt said, “Scarecrow has seen lots of good news in the past one year and we wanted to give it a RTB (Reason to Believe). Our vision is to create the best second line and empower it from time to time. We brought Kapil on board because he is a rare talent. But his stunning performance, in the span of a year and a few months, led him to this new designation. In fact, Kapil is the fastest growing creative leader of one of the the fastest growing ad agencies in the country.”
Prior to joining Scarecrow Communications, Tammal was with McCann Erikson Mumbai as creative director art. He has also worked at Umbrella Design, Concept Communication and McCann Worldgroup. He has handled clients like Vaseline, Pears, Liril (Unilver), Maybelline (L‘oreal), The Economic Times and Onida.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
