MAM
Scarecrow Communications drives new campaign for Rupa
MUMBAI: Kolkata based Rupa Innerwear has released a new campaign to promote its range of Hunk vests. The campaign has been created by Scarecrow Communications to endorse the range of stylishly designed colourful vests. The campaign will run on cinema and television.
On the campaign says Scarecrow Communications founder director Raghu Bhat, “We have been seeking a habit change from wearing shirts to wearing Hunk vests. So apart from dialing up the style quotient, we have given the audience a solid reason to switch to Hunk. We also think that our message of ‘Zamane ko Dikhana hai‘ is in synergy with the flaunt-friendly Facebook generation.”
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Adding to it, the agency’s founder director Arunava (Joy) Sengupta, “One of our mandates for brand Rupa is to make this iconic brand more relevant for today‘s youth; the entire communication package of Hunk has been designed keeping this objective for the mother brand in mind. We believe with a great design line up and with this communication, Hunk can easily become an intrinsic part of today‘s youth.”
Apart from Rupa, Scarecrow handles brands such as Vivel, Fiama Di Wills, Emami and Joy Cosmetics in Kolkata.
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
