MAM
Scarecrow Communications drives new campaign for Rupa
MUMBAI: Kolkata based Rupa Innerwear has released a new campaign to promote its range of Hunk vests. The campaign has been created by Scarecrow Communications to endorse the range of stylishly designed colourful vests. The campaign will run on cinema and television.
On the campaign says Scarecrow Communications founder director Raghu Bhat, “We have been seeking a habit change from wearing shirts to wearing Hunk vests. So apart from dialing up the style quotient, we have given the audience a solid reason to switch to Hunk. We also think that our message of ‘Zamane ko Dikhana hai‘ is in synergy with the flaunt-friendly Facebook generation.”
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Adding to it, the agency’s founder director Arunava (Joy) Sengupta, “One of our mandates for brand Rupa is to make this iconic brand more relevant for today‘s youth; the entire communication package of Hunk has been designed keeping this objective for the mother brand in mind. We believe with a great design line up and with this communication, Hunk can easily become an intrinsic part of today‘s youth.”
Apart from Rupa, Scarecrow handles brands such as Vivel, Fiama Di Wills, Emami and Joy Cosmetics in Kolkata.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
