MAM
Scarecrow Communications bags MVL Mobiles
MUMBAI: MVL Mobiles has appointed Scarecrow Communications as its communication consultant for upcoming products across India.
Dentsu Marcom was the incumbent agency on the account that was handed over to the agency following a multi-agency pitch.
The pitch also involved agencies such as WPP’s Contract Advertising and an independent brand communications, Law & Kenneth.
MVL Mobiles foray into the mobile handset market need to be backed-up by an inclusive creative strategy and Scarecrow with its creative thoughts and ideas will further consolidate the company’s brand positioning.
Scarecrow Communications founder director Raghu Bhat, “We are visibly thrilled to partner MVL Mobiles. In our interactions with the management, we have seen zero-tolerance for run-of-the-mill thinking and a determination to create genuine differentiation, at every level. This is very energising for any creative person.”
MVL Mobiles director Arjun Rishi confirmed the news. MVL Group’s MVL Telecom launched mobile handsets under the brand name ‘MVL Mobiles‘ in June 2010.
Founder director Arunava Sengupta said that mobile handset business is one of the most exciting and rapidly growing categories in India. “A brand in this category needs to be relevant to a wide audience set and that gives us tremendous opportunity to do some exciting consumer work leading to some path breaking communication”, he added.
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
