MAM
Scarecrow Communications appoints IrajFraz as head of creative
MUMBAI: Scarecrow Communications has appointed IrajFraz as head of creative operations of its Delhi office. Fraz has vast experience in the advertising industry and has worked with agencies like Leo Burnett, JWT and Contract amongst others.
Scarecrow Communications founder director RaghuBhat said, “I have followed his career closely since I first worked with him in McCann. And he offers the perfect mix of world-class creativity, an instinctive understanding of the marketing problem, people skills and the hunger to do more.”
Scarecrow Communications founder director Manish Bhatt added,“We have five brands in Delhi. It’s a decent base. Under Fraz and AnujMehtani, who heads account management in Delhi, we now have the people who can power Scarecrow Delhi to the next level.”
Frazsaid, “I came back because I love advertising. Here, in the by-lanes of ChandniChowk and the boardrooms of banks, people discuss ads. We care about advertising, and that makes our country the ‘it’ place to create interesting work. Why Scarecrow? Because here, the focus hasn’t just been on let’s do work that keeps the business but on let’s create work that starts conversations. And I’d like to keep the momentum going.”
Fraz started his career at Leo Burnett in 2002. From there, he moved on to McCann, Mumbai and in 2006, shifted to Contract Delhi to work on brands like Dominos, NIIT &Dabur. Post this stint, he spent about five years as creative director at JWT Delhi.
His next stop was Y&R, Dubai, where he worked on Coke, Emaar properties and Mashreq Bank, handling projects not just for the UAE, but often for the whole of MENA region, and sometimes, even for Europe and South East Asia.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
