Scarecrow bags the creative mandate of Future Capital

MUMBAI: Scarecrow Communications has bagged the creative mandate of financial brand Future Capital Holdings (FCH). It will handle both ATL and BTL activities of the company.

The mandate was awarded after a multi-agency pitch. Financial details of the account couldn’t be determined.

Says Scarecrow Communications founder director Manish Bhatt, “It‘s a great step forward for us as an agency to get Future Capital‘s creative mandate after winning the account of Religare. Both of them are financial institutions and it‘s very heartening to work on topics such as home loans, broking and health insurance brands as the aam aadmi is associated with it.”

“Future Group is a big name in the retail segment and it feels great to get a mandate from such a prestigious organisation. We are working on the look of the brand,” he added.

FCH is an investment advisor with domain expertise in private equity and real estate.