Scarecrow bags Shriram Transport Finance, Religare Macquaire accounts

MUMBAI: Following a multi-agency pitch, Scarecrow Communications has bagged the multimedia duties of Shriram Transport Finance and creative duties of Religare Macquaire business. 
 
Scarecrow Communications is a newly launched agency by Manish Bhatt, Raghu Bhat, Joy Sengupta and Vivek Suchanti. 
 
According to industry sources, while the Shriram Transport Finance account size is pegged at Rs 200 million, Religare Macquaire‘s account size stands at Rs 80 million. 
 
The other agencies that had pitched for the Shriram Transport Finance account include RK Swamy BBDO and Madison.