MAM
Scarecrow bags creative mandate of Nestle’s upcoming brand
MUMBAI: Nestle India has appointed Scarecrow Communications as creative consultant for one of their soon-to-be launched brands.
The company and the agency have denied revealing any further details about the brand.
According to Scarecrow Communications founder director Manish Bhatt, the mandate was given based on the agency’s credentials—without any pitch involved
Scarecrow Communications founder director Raghu Bhat added, “To work on a Nestle brand, after just one year of launch, is an incredible boost for Scarecrow. But what has been a real eye-opener is the receptivity, the courage of conviction and lengths to which the Nestle team goes, in the pursuit of a great creative idea. We thank Nestle India Brand team (Virat Mehta and team) for keeping the faith and hope to repay their confidence with communication that moves hearts as well as the market share needle.”
Manish Bhatt also stated, “Nestle is one of the most trusted and legendary brand in the world. Everyone has born and brought up using Nestle products at the various stages of the life span. Nestle India considering Scarecrow as its Creative Consultant for one of its brands is really overwhelming. And we, at Scarecrow will put our best to fulfill the expectations from Nestle India in terms of creating effective
MUMBAI: In India’s fast-moving payments race, Visa has just swiped in a new leader. The company has named Suresh Sethi as its India country head, marking a key leadership shift as it sharpens its focus on digital payments growth in the market. Sethi steps into the role following his recent exit from Protean eGov Technologies, where he served as chief executive officer. He succeeds Sandeep Ghosh, who has moved on after more than four years at Visa to pursue an external opportunity.
The appointment comes at a time when Visa is doubling down on its expansion strategy across India and the wider region, deepening partnerships and accelerating adoption in an increasingly competitive digital payments ecosystem.
Sethi brings with him a broad, cross-market perspective shaped by decades of experience across corporate banking, retail financial services, mobile money and large-scale government technology initiatives. He began his career at Citigroup, where he spent 14 years working across India, Africa, South America and the United States, focusing on transaction banking services within the corporate bank.
His appointment signals a blend of institutional experience and market familiarity qualities that could prove critical as Visa navigates a landscape where fintech innovation, regulatory evolution and consumer adoption are all accelerating at once.
As digital payments in India continue to scale rapidly, the leadership change underscores a simple reality, in a market where every tap, scan and swipe counts, who leads the charge can matter just as much as the technology itself.
