MAM
SBI Life Insurance renews ‘Main Se Hum’ campaign with Cheteshwar Pujara
MUMBAI: SBI Life Insurance has renewed its ‘Main Se Hum’ brand campaign, this time featuring cricketer Cheteshwar Pujara and his wife Puja Pujara. The ad created and conceptualised by WATConsult captures Pujara's real life, highlighting his relationship with his life partner.
The ad shows instinctive moments of love, care, commitment, and happy responsibilities through Pujara's journey and highlights the positive approach of today's consumer towards life insurance. It explores the cricketer's personality off the field and how he puts his family's needs ahead of his own at all times.
SBI Life #MainSeHum is a 360° campaign that targets consumers across multiple platforms including TV, print, outdoor, along with digital and social media.
MAM
Marengo Asia Hospitals appoints Pallavi Mishra as PR head
15 plus years experience; joins from Kaizzen to lead reputation and comms strategy.
MUMBAI: In the business of healing, words matter almost as much as medicine and Pallavi Mishra is stepping in to script the next chapter. Marengo Asia Hospitals has appointed Mishra as head of public relations & communications, bringing on board a communications professional with over 15 years of experience spanning consulting and agency-led mandates. The move signals a sharper focus on narrative-building as the hospital network expands in an increasingly competitive healthcare market.
Mishra joins from Kaizzen, where she served as director – PR. Her previous roles include senior consultant at First Partners and senior manager at Percept India, where she worked across strategy, crisis communications, media relations, and public policy. Her career has largely centred on helping organisations manage reputation while navigating scale, scrutiny, and transition.
In her new role, Mishra will oversee brand reputation across all verticals, with a mandate to strengthen Marengo Asia Hospitals’ public narrative through consistent and meaningful brand-building efforts.
Announcing the move on Linkedin, she noted that the role brings together her interest in healthcare communications, storytelling, and purpose-led branding, adding that she looks forward to contributing to the organisation’s focus on patient-first care, accessibility, affordability, accountability, and innovation.
The appointment comes as Marengo Asia Hospitals continues to scale its presence, with the addition of a seasoned communications leader expected to bring greater coherence to its messaging while aligning closely with its patient-centric positioning.
