Ad Campaigns
SBI launches ‘YONO 20 Under Twenty’ to celebrate young achievers
MUMBAI: State Bank of India (SBI) has announced the launch of ‘YONO 20 under Twenty’ to recognise and reward young achievers below 20 years of age across 10 diverse fields such as sustainability, performing arts, acting, entrepreneurship or innovation, sports, global Indian, disability champion among others. The campaign aims to establish SBI as most preferred bank for the youth.
SBI had kicked off the YONO 20 Under Twenty initiative in October 2018 by identifying 100 young individuals who have gone way beyond enjoying their teen age and visualised changing the world. The list of 200 boiled down to 60 with 30 male and 30 female nominees. These nominees were short listed by an esteemed jury panel of eight eminent personalities including Bollywood actresses Soha Ali Khan and Dia Mirza; sports journalist and author Boria Majumdar; Microsoft India MD Sashi Sreedharan; NPCI MD and CEO Dilip Asbe; and social media influencer Mallika Dua, among others. The entire process was managed independently by audit firm KPMG.
Jury members shortlisted three names (3 males and 3 females) under each category. Eventually, one winner will be picked from each category. Winners will be decided by an online public voting process that will open from 14 January and will close on 27 January 2019. People can vote for their favourite nominees by logging on to www.yonosbi20under20.com.
The 60 nominees for this grand event include names like Bollywood actors Faisal Khan, Zaira Wasim, athlete Hima Das, cricketer Prithvi Shaw, global Indian Sparsh Shah, to name a few. Winners will be felicitated and conferred with the awards at a grand ceremony on 4 February 2019 in Bengaluru.
SBI MD, corporate client group and IT Arijit Basu said, “YONO 20 Under Twenty is SBI’s endeavor to strengthen bank’s appeal and connect with the youth and we are very excited to host this unique concept. We believe these winners would positively influence, encourage and motivate the youth of India to dream big and become great innovators. It is a matter of pride for SBI to celebrate these young achievers who can make India proud. Achievers are not born with everything magical, it is the result of their effort, ideas and faith that makes them successful and we at SBI would like to congratulate them and wish them all the very best for their inspiring work and making India proud”.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
