Ad Campaigns
SBI General Insurance launches a new brand campaign across TV and digital
Mumbai: SBI General Insurance, a leading general insurance company has unveiled a series of three brand films reiterating their core values of “Suraksha” (safety) aur “Bharosa” (trust) Dono. The film aims to boost awareness about insurance by portraying relatable real-life situations. By doing so, the brand seeks to establish a deeper and more meaningful connection with its audience, making the concept of insurance more accessible and relatable to people’s everyday lives.
The brand film features a series of scenarios spanning various non-life insurance product categories i.e., Motor, Health, and SME.
Through an interesting and engaging storytelling format, the films highlight the importance of being prepared for any unforeseen situations that could arise at any point of time in life. The brand film adopts a real-life, humorous tone to highlight these vital insights. E.g. the first Health film depicts a simple carefree picnic day with your family which could suddenly take a U-turn and escalate into an emergency with something as small as choking on a moong phali (peanut), while the second Motor film showcases that another person’s mistake can cause an accident with financial ramifications and the third SME film showcases how having an insurance could give an individual a peace of mind even when one is faced with unexpected obstacles
The objective of the film is to create awareness about SBI General’s diverse product range, catering to various age groups and market segments. This approach helps the audience relate to the scenarios and understand the importance of being adequately insured in different aspects of life.
SBI General Insurance head of marketing and CSR Rathin Lahiri said, “Insurance is a complex category with low consumer penetration. Our brand communication aims to own the category benefits of protection and trust which are the key benefits that the consumer is seeking from leading brands in this category. The insight behind the film is that unexpected situations can arise at any moment, and being prepared with the right insurance plan from a trusted brand can help you live your life with confidence. SBI General Insurance provides you ‘Suraksha aur Bharosa’ which lets you lead your life with confidence.”
The series of three ad films focuses on educating the audience on the benefits of being insured, and the confidence that it gives the consumer and highlights the hassle-free claims process.
The campaign will be integrated across platforms, including digital media, television, and social media channels.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
