Brands
Saya builds festive cheer with Rs 80 crore Grand Umbrella Campaign
MUMBAI: Festivals in India aren’t just about lights and laddoos, they’re also prime time for big-ticket investments. Riding this festive wave, Saya Group, a heavyweight in North India’s real estate sector, has unfurled its Grand Umbrella Campaign with a bold sales target of Rs 80 crore this season. At the heart of the push are two pillars: luxury homes for aspirational buyers and high-street commercial projects for savvy investors. With India’s festive buying sentiment running high, Saya is pitching itself as the brand that delivers both lifestyle value and wealth-creation potential.
Anchoring the campaign is Saya Gold Avenue in Indirapuram, a premium residential address packed with upscale amenities. Indirapuram has recently seen a spike in property prices, turning the area into an investment hotspot. With ready-to-move homes, immediate registry and possession, the project is designed to appeal to families seeking a blend of convenience and luxury.
Adding fuel to the Rs 80 crore drive are marquee commercial destinations Saya SouthX in Greater Noida West and Saya Piazza at Jaypee Wishtown, Noida. With premium brands already leasing space, these projects promise consistent footfall and attractive returns for investors.
To win buyers and investors, Saya has rolled out limited-time festive offers:
. Rs 5 lakh Croma vouchers for new homebuyers
. Flexible payment plans to ease ownership
. Special festive discounts on select projects
. Ready-to-move properties with immediate handover
These deals, Saya says, are designed not as gimmicks but as confidence-building measures in a competitive market.
“This campaign is not just about festive offers, it is about setting new benchmarks for how real estate brands engage with homebuyers and investors,” said Saya Group managing director Vikas Bhasin. “The festive season has always been a strong driver of sentiment in India, and with the Grand Umbrella Campaign, we are confident of crossing our Rs 80 crore revenue target this year.”
With more than 20 years of experience, Saya has built its reputation on timely delivery, premium construction quality, and a transparent approach. The Grand Umbrella Campaign, according to the group, reinforces these values by coupling festive offers with real investment opportunities.
Looking ahead, Saya expects this festive momentum to feed into its broader revenue pipeline for FY2025, strengthening its growth trajectory and cementing its standing as one of NCR’s most trusted developers.
After all, in India’s real estate landscape, festivals don’t just bring joy to homes, they also build the homes themselves.
Brands
Estée Lauder to shed 10,000 jobs as new boss bets on digital shift
The cosmetics giant raises its profit outlook but stays silent on a possible merger with Spain’s Puig, as job cuts deepen and a three-year sales slump weighs on the turnaround
NEW YORK: Stéphane de La Faverie is not done cutting. Estée Lauder announced on Friday that it plans to eliminate as many as 3,000 additional jobs, taking its total redundancy programme to as many as 10,000 roles, up from a previous target of 7,000 announced a year ago. The company, which owns La Mer, The Ordinary, Tom Ford, and Aveda, employs roughly 57,000 people worldwide. The mathematics of what is now being contemplated is stark.
The fresh round of cuts is expected to generate a further $200 million in savings, bringing the total annual savings from the programme to as much as $1.2 billion before taxes. That money, De La Faverie has made clear, will be ploughed back into the turnaround.
A CEO in a hurry
De La Faverie, who took the helm in January 2025, inherited a company that had endured three consecutive years of annual sales declines. His response has been to move fast and cut deep. A significant portion of the latest redundancies reflects his push to reduce headcount at US department stores, long a cornerstone of Estée Lauder’s distribution model but now a channel in structural decline. In their place, he is accelerating the shift toward faster-growing online platforms, including Amazon.com and TikTok Shop, a pivot that is reshaping not just where Estée Lauder sells but how it thinks about its customers.
The numbers are moving in the right direction
Despite the pain, there are signs the medicine is working. Estée Lauder raised its profit outlook for the remainder of the fiscal year, guiding for adjusted earnings per share in the range of $2.35 to $2.45, above analyst estimates and a notable step up from the $2.05 to $2.25 range it had guided for in February. Organic net sales growth is expected to come in at 3 per cent, the company said, at the high end of the range it set out in February.
The share price tells a mixed story. After De La Faverie took charge, the stock surged nearly 60 per cent, buoyed by investor optimism that a longtime company insider could finally arrest the decline. But 2026 has been rougher: the shares have fallen 27 per cent this year, weighed down by disappointing February results and the overhang of unresolved merger talks with Spanish beauty giant Puig Brands SA. The company gave no additional details about those discussions on Friday, leaving the market to guess.
Silence on Puig
The proposed tie-up with Puig remains the most consequential unknown hanging over Estée Lauder. A deal with the Barcelona-based group, which owns brands including Carolina Herrera and Rabanne, would reshape the global luxury beauty landscape. But with nothing new to say and a turnaround still very much in progress, De La Faverie is asking investors to trust the process.
Three years of sales declines, 10,000 job cuts, and a merger that may or may not happen. At Estée Lauder, the overhaul has barely started.
