Ad Campaigns
Savlon uses ‘ID Guard’ to promote hand hygiene among kids
MUMBAI: ITC’s Savlon Swasth India has strengthened its commitment to address the widespread issue of hand hygiene by introducing the unique Savlon ID Guard today. The innovation offers a simple solution to hand hygiene for school children. An ID card is an integral part of a school kid’s daily routine. This has been imaginatively redesigned with a multi-use handwash sachet, thereby introducing the unique Savlon ID Guard.
In line with its proposition of healthier kids, stronger India, Savlon Swasth India Mission was launched last year on Children’s day with the Healthy Hands Chalk Sticks. This year the mission expands its objective of encouraging behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools. With the invention of the Savlon ID Guard, designed with the unique multi-use Savlon handwash sachet, Savlon Swasth India Mission takes a step forward to become an enabler.
The simple yet effective idea stems from the fact that access to handwash or cleansers like soap is often limited. The inconvenience of carrying a soap or a handwash bottle adds to this limitation especially for children in the primary schools in India. Parents find it very difficult to ensure that children are following proper hand hygiene practices in school too. Savlon ID Guard with the innovative multi-use handwash sachet not only enhances convenience and comfort for parents but also is an effective way to induce children into the habit of washing hands with soap. Savlon ID Guards with 3 refill sachets are designed to take care of hand hygiene for more than a month for all children. The initiative has been piloted in 32 schools and will be rolled out in 1000 schools over the next six months.
Savlon India chief executive of personal care products business Sameer Satpathy says, “Cleaning hands with cleansers like a soap or a handwash needs to become a routine behavioural practice amongst children. Access to a cleanser out of home, at times, is a challenge and could impede efforts to encourage behavioural change. Savlon ID Guard harnesses the power of design-thinking to encourage and enable hand hygiene.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
