Ad Campaigns
Save The Children partners WATConsult, Snapdeal to highlight child trafficking
MUMBAI: Save The Children has entered into a partnership with WATConsult, the digital and social media agency from Dentsu Aegis Network India, and Snapdeal to create awareness about the problem of child trafficking in India. On this international day against trafficking the company launched a campaign titled #KidsNotForSale campaign to curb child trafficking.
The company recently launched the teaser of the campaign which portrays ‘Amazing Kids Sale’ on Snapdeal which leads to a hard-hitting campaign that highlights stories of children who are sold for prostitution, kidnapped at birth, made to work in unhealthy conditions, drugged for organ trafficking or forced to become combatants.
The campaign pointed out that an estimated seven children go missing every hour. Half of them, are never able to return home. Between 2016 and 2017 alone, nearly one lakh children went missing. The conviction rate of these criminals was a dismal 22.7 per cent in 2016.
WATConsult founder and CEO Rajiv Dingra said,“This is a fight and a step against odds, an initiative to combat the dark web of trafficking. It was important to spread awareness about such a crucial situation through an innovative route that made one and all feel their role in ending this menace. We are glad to join hands with Save The Children and Snapdeal to help save our kids.”
A Snapdeal spokesperson said, “The trafficking of children is a serious and unconscionable issue. This year we have decided to leverage our kids’ sale store to not just urge the government to enforce strict actions to protect our children but also help Save The Children identify and rescue children, and possibly catch predators through donations from our users.”
Save the Children head of campaigns Pragya Vats added, “Children are the most ‘easy’ target, trafficked and pushed to most harmful forms of labour and abuse, often forced into prostitution, physical labour or domestic work. Young and vulnerable, children are losing their childhood forever to one of the most inhuman practices that remains one of the dark realities of human trafficking. We must break the apathy, build a public momentum to ‘#KidsNot4Sale an innovative initiative, in collaboration with WATConsult that aims to inspire public action”.
The government of India has taken a pioneering step forward by tabling India’s first Trafficking of Persons (Prevention, Protection and Rehabilitation) Bill, 2018 in the Parliament yesterday. The #KidsNotForSale campaign aims to urge the government to consider recommendations for not just comprehensive prevention but also rehabilitation, and monitoring and coordination mechanisms that will strengthen the power of the bill.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
