Brands
Savana launches Black Friday sale with discounts of up to 80 per cent
MUMBAI: Savana, the contemporary womenswear label, has kicked off its biggest Black Friday sale, offering discounts of up to 80 per cent across its collections. The brand expects a sharp rise in November sales, driven by strong appetite for winter staples.
Founded on a pared-back aesthetic and a focus on individuality, Savana has built a loyal following among women seeking a balance of comfort and clean, modern design. Its edit spans eveningwear and everyday pieces, with an emphasis on versatility and dependable fits.
The seasonal promotion covers sweaters, coats, long-sleeved tops and dresses, key items for layering through the colder months. The brand says each piece reflects its focus on durable fabrics and considered silhouettes.
“Last year’s November promotions delivered a remarkable uplift in sales, and we expect this Black Friday to carry that momentum forward,” said Savana by Urbanic founding partner Rahul Dayama. “With up to 80 per cent off on our core winter styles, we’re widening access to pieces central to the Savana wardrobe.”
The sale is now live online and in stores for a limited period.
Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
