Brands
Savana launches Black Friday sale with discounts of up to 80 per cent
MUMBAI: Savana, the contemporary womenswear label, has kicked off its biggest Black Friday sale, offering discounts of up to 80 per cent across its collections. The brand expects a sharp rise in November sales, driven by strong appetite for winter staples.
Founded on a pared-back aesthetic and a focus on individuality, Savana has built a loyal following among women seeking a balance of comfort and clean, modern design. Its edit spans eveningwear and everyday pieces, with an emphasis on versatility and dependable fits.
The seasonal promotion covers sweaters, coats, long-sleeved tops and dresses, key items for layering through the colder months. The brand says each piece reflects its focus on durable fabrics and considered silhouettes.
“Last year’s November promotions delivered a remarkable uplift in sales, and we expect this Black Friday to carry that momentum forward,” said Savana by Urbanic founding partner Rahul Dayama. “With up to 80 per cent off on our core winter styles, we’re widening access to pieces central to the Savana wardrobe.”
The sale is now live online and in stores for a limited period.
Brands
Uniqlo India signs Jasprit Bumrah as brand endorser
Cricketing star fronts new LifeWear campaign highlighting comfort and simplicity.
MUMBAI: Jasprit Bumrah just bowled a perfect yorker into fashion because when the fastest bowler in the world picks Uniqlo, even off-field style gets a pace attack. Uniqlo India has roped in Indian cricket icon Jasprit Bumrah as its brand endorser, kicking off the partnership with a fresh campaign that brings the brand’s LifeWear philosophy to life, clothing engineered for simplicity, quality and effortless comfort in daily routines.
The 30-second film shows Bumrah in relaxed, everyday moments away from the crease highlighting how the AIRism Oversized T-shirt slips seamlessly into his off-field life. The narrative quietly mirrors his journey as a fast bowler, built on consistency, instinct and the kind of fit that feels right from the first wear and only gets better with time.
Jasprit Bumrah said, “In my day-to-day life, I prefer clothing that feels comfortable and effortless, especially when I’m spending time off the field. That’s why I’m happy to be partnering with Uniqlo, the brand’s approach to everyday clothing feels like a natural extension to my personal style.”
Uniqlo India marketing director Nidhi Rastogi added, “We are proud to partner with cricket world champion Jasprit Bumrah and welcome him to the Uniqlo family. His focus on excellence, authenticity and quiet confidence reflects the essence of Uniqlo’s LifeWear philosophy.”
The campaign is now live across digital channels, social media, in-store displays and outdoor platforms, with the film and imagery rolling out alongside the announcement.
In a world where pace often means rushing, Bumrah and Uniqlo are reminding everyone that the best things in life and on the body come from calm, consistent comfort that simply shows up every day and gets the job done.
