MAM
Saurabh Nath joins Swiggy as head of brand marketing
Mumbai: Saurabh Nath has joined food delivery platform Swiggy as the head of brand marketing, according to his LinkedIn profile.
This new role entails Nath leading the brand marketing across Swiggy masterbrand and delivery business.
Prior to joining Swiggy, Nath was with OZiva, a D2C startup in the nutrition and wellness space, as head of marketing. He led the marketing function and P&L with responsibilities across brand marketing, performance marketing, category management, and e-commerce.
Armed with over a decade of experience in the field of marketing, Nath began the initial days of his career with Kimberly-Clark Lever as assistant manager-consumer and marketing insights. Later, he joined Kellogg Company where he headed the category of corn flakes, muesli, and granola during his seven-year stint at the FMCG company.
MAM
Ogilvy appoints Carol Reed as Global Chief Innovation Officer
Advertising veteran joins to drive human-first innovation in an AI-powered world.
MUMBAI: Carol Reed has found a new creative canvas and this time, she’s bringing her innovation brush to one of advertising’s most iconic names. Ogilvy Group has appointed Carol Reed as its new global chief innovation officer. Reed, who previously served as Chief Innovation Officer at WPP Open X, brings deep expertise at the intersection of creativity, technology, media, and commerce.
In a note announcing her move, Reed said she was drawn to Ogilvy because of its unmatched legacy. “The most powerful thing AI can do is make human creativity more extraordinary not replace it,” she stated. “This is an agency with something no algorithm can replicate, a 78-year legacy of ideas that change culture and drive real business results.”
Reed will focus on building new products, platforms, and partnerships to amplify Ogilvy’s creative heritage for clients and its global talent network. She will work closely with Global CEO Laurent Ezekiel and global chief creative officer Liz Taylor.
Her career began at Publicis Groupe’s Digitas as an associate media planner. She later moved to Omnicom Media Group and rose to senior vice president and programmatic lead at Digitas, where she built an in-house programmatic team of over 40 members. Most recently, at WPP, she served as executive vice president for data and product marketing.
With her appointment, Ogilvy strengthens its innovation leadership as the industry navigates rapid advancements in AI and technology.
From building programmatic teams to championing human creativity in an AI era, Carol Reed has consistently stayed ahead of the curve. Her arrival at Ogilvy signals a fresh push to blend cutting-edge innovation with the agency’s legendary creative spirit.
