Ad Campaigns
Saudi Welcome to Arabia launches ‘Spectacular Saudi’ campaign
Mumbai: Saudi’s national tourism brand, ‘Saudi Welcome to Arabia’ has launched its first-ever integrated consumer campaign for the Indian market – ‘Spectacular Saudi’. With a captivating blend of ancient tales and modern marvels, this campaign reveals a side of Saudi that transcends all expectations.
Launching in English across the country, ‘Spectacular Saudi’ takes viewers on an immersive journey through Saudi’s golden sands, pristine waters, and endless skies, revealing the country’s iconic landscapes and experiences.
The campaign visuals bring to life all that makes Saudi a spectacular destination – from the ancient mud-brick architecture of Diriyah’s At-Turaif and the pristine waters of the Red Sea to the historic streets of Al Balad in Jeddah and the majestic Nabataean tombs in Hegra, AlUla. Spotlighting Saudi’s open and welcoming culture which resonates with Indian hospitality in many ways; the campaign further cements Saudi’s close affinity with Indian culture. It invites couples, families, and people in search of iconic experiences rooted in culture and heritage, to explore the unexplored. It narrates the story of a Spectacular Saudi, one steeped in heritage, history, and modern wonders while encouraging prospective Indian travellers to embark on an unforgettable journey of discovery.
Speaking on the campaign, Saudi Tourism Authority president of APAC markets Alhasan Aldabbagh said, “Indian travellers have long shown a deep appreciation for authentic and unique experiences. They are keen to explore novel destinations, cultures and gastronomy, and that is exactly what Saudi has to offer. With iconic destinations like Diriyah, Al Balad, and Hegra in AlUla – three of Saudi’s eight UNESCO World Heritage sites, they can walk through history dating back millennia, and with tailor-made packages, experience world-class culture, adventure, and cuisine.
We are excited for Indians to experience the warm Saudi welcome, a core part of our heritage, and something intrinsic to Indian culture as well. India holds an incredibly special place in our hearts, and we are committed to making India the number one source market by 2030. In 2023 alone, 1.6 million Indians travelled to Saudi. We are thrilled to welcome Indian visitors to truly experience the Heart of Arabia.”
With a 240 per cent increase in leisure visits from India compared to last year, visiting Saudi has become more accessible, with over 330 direct weekly flights and eight airline operators. Indians holding a valid tourist or business visa from the U.S., the U.K., or any Schengen country, with stamped proof of entry, are eligible for an eVisa and visa upon arrival at Saudi international airports. Those not eligible can apply for a visa through 11 Tasheer Centres across India.
For more details, visit https://www.visitsaudi.com/en/plan-your-trip/visa-regulations. Indian travelers can also apply for a free Stopover visa, valid for up to 96 hours, available 90 days in advance on the Saudia Airline and Flynas websites.
To explore Saudi Arabia, visit https://www.visitsaudi.com/en/campaigns/india and book your trip with exclusive packages and offers from 12 trade partners in India.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
