MAM
Satdeep Singh appointed as director of publisher partnerships at GreedyGame
Mumbai: GreedyGame, a leading ad tech company in the mobile advertising industry, is pleased to announce the appointment of Satdeep Singh as director of publisher partnerships. In this role, Satdeep will oversee and lead the efforts to establish and strengthen strategic partnerships with publishers, bringing his extensive industry experience and expertise to drive growth and innovation in this domain.
With a career spanning a decade, Satdeep Singh has navigated the dynamic landscape of the mobile advertising ecosystem, amassing a wealth of knowledge and a proven track record in the industry. He began his professional journey with PubMatic a decade ago, then joined AdForge in Berkeley, California. Prior to joining GreedyGame, he worked with AppBroda where he led the Account Management, Ad Operations, and Yield Optimisation teams.
As director of publisher partnerships at GreedyGame, Satdeep will leverage his diverse background and deep understanding of the advertising technology landscape to spearhead efforts in establishing strategic partnerships with publishers, further expanding GreedyGame’s reach and influence in the mobile advertising industry.
Commenting on the appointment, GreedyGame, CEO Arpit Jain said, “We are thrilled to welcome Satdeep to our team as Director of Publisher Partnerships. His unique journey in the advertising industry, spanning startups, entrepreneurship, and established companies, brings a fresh perspective and invaluable expertise to our organization. His presence will help publishers gain more value from our partnerships.”
Satdeep Singh said, “The mobile advertising landscape is constantly evolving, presenting us with intricate challenges and exciting opportunities. I’m committed to utilizing my expertise to enhance GreedyGame’s position in this dynamic ecosystem, exploring advanced technologies and data-driven strategies to drive growth and innovation in our partnerships.”
Satdeep Singh’s appointment is a testament to GreedyGame’s commitment to recruiting top-tier talent and its dedication to staying at the forefront of the mobile advertising industry.
Brands
Reserve Bank of India cancels Paytm Payments Bank licence
Central bank cites compliance failures; curbs tighten as wind-up looms
MUMBAI: India’s banking watchdog delivered its sharpest blow yet to Paytm Payments Bank, cancelling its licence and effectively ending its ability to operate as a bank under the law.
The Reserve Bank of India said the entity can no longer conduct banking business under the Banking Regulation Act, citing concerns that its affairs were not being run in the interest of depositors or the public and that it had failed to meet licence conditions.
The move escalates a crackdown that has been building for months. The bank had already been barred from onboarding new customers since March 11, 2022, and later faced restrictions on deposits, credit and wallet top-ups. In January 2024, the central bank ordered it to stop accepting fresh deposits, pointing to persistent non-compliance, including lapses in customer due diligence, use of funds and technology systems.
Operationally, the bank is now on a tight leash. It may process withdrawals of existing deposits and facilitate loan referrals through banking correspondents, but it cannot take fresh deposits.
The central bank said it would apply to the high court to wind up the bank.
Paytm sought to ringfence the fallout. In a regulatory filing, it said the licence cancellation applies to Paytm Payments Bank Limited, a separate entity, and should not be attributed to One 97 Communications. It added that there is no exposure or material business arrangement with the bank and that it operates independently, without Paytm’s board or management involvement.
“As informed earlier, Paytm (One 97 Communications Limited) and its services, which have been operating without interruption, will continue to operate uninterrupted. These include the Paytm app, Paytm UPI, Paytm Gold and all other services offered by its subsidiaries and associated companies,” the company said.
The distinction may reassure users of the app ecosystem, but the regulator’s verdict is unequivocal. After years of warnings, caps and curbs, the payments bank experiment at Paytm is being shut down—decisively, and with little room left to manoeuvre.
