MAM
PubScale expands in Vietnam gaming market, aims for deeper partnerships
Mumbai: PubScale, an adtech platform with over a decade of industry experience, proudly announces its strategic expansion into the thriving gaming market of Vietnam. With an eye toward further market deepening and broadening its partnerships, PubScale is set to transform the gaming landscape in the region.
Vietnam’s gaming industry has witnessed remarkable growth in recent years, attracting both local and global gaming app publishers. PubScale’s entrance into this dynamic market signifies a significant milestone, offering innovative solutions to empower publishers to optimise their app revenue efficiently.
One of PubScale’s standout features is its in-game ‘Immersive Ads’, a novel solution that has captured the attention of publishers and gamers alike. This feature simplifies the integration of ad placements into games, providing a seamless experience for players while unlocking a lucrative revenue stream for publishers through a simple drag-and-drop integration process. Further, this immersive ad offering distinguishes itself by effortlessly running programmatic demand via Google and other partners.
PubScale has already collaborated with multiple gaming publishers in Vietnam like, Amanotes, Monster Studio, Puzzle Studio and Mirai Studio to name a few, adding substantial value to their monetization stack. By partnering with key players in the industry, PubScale aims to elevate the gaming experience and equip publishers with the tools necessary to thrive in a fiercely competitive market.
PubScale and GreedyGame founder and CEO Arpit Jain remarked, “Vietnam is a significant global market that produces high-quality games. Our recent engagement with Vietnamese gaming publishers has highlighted the potential of the market and the value that PubScale can add. We are thrilled to witness PubScale’s impact on the burgeoning gaming market of Vietnam.”
Beyond its pioneering Immersive Ads, PubScale offers yield optimization with Google Ad Manager (GAM), leveraging high-quality demand. Furthermore, PubScale extends its comprehensive suite of services to include efficient user acquisition strategies tailored for global apps.
Committed to fostering successful partnerships, PubScale’s expansion in Vietnam promises an exciting future for gaming app publishers and the gaming community at large. PubScale invites all interested parties to explore this innovative platform and join the company in reshaping the landscape of mobile gaming advertising.
PubScale, a product of GreedyGame (Google channel partner for over five years), is headquartered in the United States and India.
Brands
Reserve Bank of India cancels Paytm Payments Bank licence
Central bank cites compliance failures; curbs tighten as wind-up looms
MUMBAI: India’s banking watchdog delivered its sharpest blow yet to Paytm Payments Bank, cancelling its licence and effectively ending its ability to operate as a bank under the law.
The Reserve Bank of India said the entity can no longer conduct banking business under the Banking Regulation Act, citing concerns that its affairs were not being run in the interest of depositors or the public and that it had failed to meet licence conditions.
The move escalates a crackdown that has been building for months. The bank had already been barred from onboarding new customers since March 11, 2022, and later faced restrictions on deposits, credit and wallet top-ups. In January 2024, the central bank ordered it to stop accepting fresh deposits, pointing to persistent non-compliance, including lapses in customer due diligence, use of funds and technology systems.
Operationally, the bank is now on a tight leash. It may process withdrawals of existing deposits and facilitate loan referrals through banking correspondents, but it cannot take fresh deposits.
The central bank said it would apply to the high court to wind up the bank.
Paytm sought to ringfence the fallout. In a regulatory filing, it said the licence cancellation applies to Paytm Payments Bank Limited, a separate entity, and should not be attributed to One 97 Communications. It added that there is no exposure or material business arrangement with the bank and that it operates independently, without Paytm’s board or management involvement.
“As informed earlier, Paytm (One 97 Communications Limited) and its services, which have been operating without interruption, will continue to operate uninterrupted. These include the Paytm app, Paytm UPI, Paytm Gold and all other services offered by its subsidiaries and associated companies,” the company said.
The distinction may reassure users of the app ecosystem, but the regulator’s verdict is unequivocal. After years of warnings, caps and curbs, the payments bank experiment at Paytm is being shut down—decisively, and with little room left to manoeuvre.
