MAM
Saraf Furniture to hire 250 professionals from the LGBTQ+ community
New Delhi: In a bold move, which is perhaps a first for Corporate India, furniture brand Saraf Furniture is actually walking the talk when it comes to championing LGBTQ+ rights at the workplace. The solid wood furniture player announced that it will hire about 200-250 professionals from the LGBTQ+ community in the financial year 2021-22 to ensure ‘Equality in the Workplace’.
The company said it is carving out a detailed plan to constitute an expert committee for the smooth execution of the entire process. Professionals from the LGBTQ+ community will be able to explore careers at the company in a diverse range of job profiles – interior designers, after-sales support, HR, chat support individuals, website developers, Search Engine Optimization (SEO), AutoCAD experts, digital marketing, supply chain managers, to name a few.
The company has also been running awareness and training-related programs on lifestyle diversity for their existing employees as well. A list of new policies including major ones like Gender Affirmation and Sexual Harassment Prevention Policies are all set to be implemented. Furthermore, Saraf Furniture will also be constructing unisex washrooms.
“There is a famous idiom – Practice what you preach. And, I firmly believe in this. We can’t afford to speak LGBTQ+ equality in the workplace if we fail to implement this in our workplace. Saraf Furniture has taken a firm decision to come forward and set an example for others to be followed by living up to its firm commitment towards the LGBTQ+ equality in the workplace in the true sense”, says Saraf Furniture founder & CEO Raghunandan Saraf, on the policy decisions pertaining to LGBTQ+ equality at his organisation.
With the month of June globally recognised as Pride month, many brands today flaunt the community’s rainbow colours on their logos via their social media handles. However, on-ground measures are yet to keep pace with the number of brands championing the cause on Instagram. Hence brands like Saraf Furniture need to be lauded so that more corporates can also take a step forward in accomplishing increased inclusivity, diversity and equality in the workplace.
MAM
IAS launches Total TV suite to boost transparency in CTV ads
New solution offers programme-level insights across platforms and publishers.
MUMBAI: In the world of streaming, what you see is not always what advertisers get and that’s exactly the problem IAS is looking to fix. Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a new suite of Connected TV (CTV) solutions aimed at bringing what it calls “linear-like” transparency to the fast-growing streaming ecosystem. In simple terms, it is an attempt to make digital TV advertising a lot less of a black box.
The offering aggregates programme-level data covering genre, ratings, language, shows and specific content from major platforms including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers via Publica. All of this is housed within the IAS Signal interface, giving advertisers a unified view of where their ads actually appear.
The timing is hardly accidental. According to Nielsen, as of Q4 2025, 74.2 per cent of all TV viewing in the United States is ad-supported. Of that, streaming alone accounts for 45.6 per cent outpacing traditional television and cementing its position as the largest ad-supported medium. Advertisers have followed suit, funnelling premium budgets into CTV, but often without a clear, standardised view of performance or placement.
That gap is precisely what IAS is targeting. By combining content insights with media quality, supply path data and campaign outcomes, the platform aims to give marketers more control over when, where and alongside what content their ads run. The goal is not just visibility, but accountability ensuring ads land in brand-suitable environments rather than disappearing into opaque inventory pools.
The suite also promises practical gains. Marketers can access real-time, aggregated transparency across shows and platforms, streamline campaign controls across digital video channels, and leverage third-party verification to improve efficiency and pre-bid decision-making. Measurement tools extend to quality reach and incremental conversions, offering a clearer link between spend and outcomes.
At a time when high CPMs and fragmented data make CTV both attractive and complex, the push for transparency is becoming less of a luxury and more of a necessity. IAS’s move reflects a broader industry shift, where the race is no longer just for eyeballs, but for clarity on what those eyeballs are actually watching.
Because in streaming’s premium playground, knowing the content may just matter as much as owning the audience.
