Ad Campaigns
Sara and Sachin Tendulkar drive home a heartfelt message in Spinny’s latest ‘God Promise’ campaign
MUMBAI: Cricketing icon Sachin Tendulkar and daughter Sara Tendulkar have come together in Spinny’s newest campaign, ‘God Promise’, blending familial warmth with an enduring brand message. The campaign, which plays out across Instagram and other digital platforms, showcases the duo’s love for their indie dogs, Spike and Max, while championing Spinny’s promise of trust and assurance.
The centrepiece is a tender film starring Sachin alongside a soulful indie dog, charting a journey that encapsulates memories, reliability, and the spirit of long-lasting relationships. It symbolically anchors Spinny’s industry-first three year warranty on its Assured+ used cars—a commitment framed as more than a feature, but a lasting promise.
Sara added her own emotional depth to the campaign by sharing unseen family photographs with Sachin and their beloved pets. Her caption on Instagram read:
“A really, really long relationship and a promise for the ages. This @myspinny ad brought back memories—of drives, laughs and Spike & Max. This one’s incredibly close to my heart. #godpromise”
With a mix of nostalgia and simplicity, the film leans into moments that reflect Spinny’s ethos of dependable, people-first service. The involvement of the Tendulkars—and the visible affection for their adopted pets—grounds the message in everyday relatability.
‘God Promise’ positions Spinny not just as a car retail platform, but as a brand that recognises the emotional journeys tied to car ownership. By inviting India’s most beloved sporting family to tell a story of trust, the campaign aims to strike a chord with millions of middle-class Indian families who view cars as more than transport—but as memory machines.
With this campaign, Spinny continues to elevate its storytelling, championing emotion and authenticity over gimmicks.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
