Brands
Sara Ali Khan urges millennials to choose the goodness of Mamaearth
GURUGRAM: Organic personal care brand Mamaearth has roped in actor Sara Ali Khan as the new face of the brand. She will be endorsing Mamaearth hair care range and advocate the goodness of its natural ingredients.
Mamaearth is a purpose driven brand for millennials who believe in choosing goodness for themselves and the environment. As a strong millennial icon with a fun, bold and authentic personality, Sara Ali Khan was a great fit for the brand, Mamaearth said in a press release. Sara is known to speak her mind and will truly believe in the brands’ purpose of Goodness inside.
Mamaearth co-founder and chief innovation officer Ghazal Alagh said, “We are a brand founded by millennials for millennials. As a purpose-driven brand, we intend to serve a greater goal along with creating great quality products that are safe and effective. Sara is a voice that the youth resonate with and we strongly feel that she would be able to advocate the brand’s ideology and further our cause.”
"Since I was a kid, my mother has been using onion oil, rice water, amla juice, etc on my hair. These kitchen recipes have always done wonders for my hair. When Mamaearth approached me to endorse their hair care range and I got to know that their products are inspired by traditional recipes using natural ingredients, I knew I had to partner with this brand. While they create great toxin-free products, what I love the most about the brand is their philosophy of Goodness Inside and their purpose of serving a greater good,” added Sara.
Brands
UK’s OnlyFans seeks US investor at $3bn valuation after owner’s death
The adult video platform is seeking stability after the death of its billionaire owner
LONDON: OnlyFans is looking for a new partner. The London-based adult video platform is in advanced talks to sell a minority stake of less than 20 per cent to Architect Capital, a San Francisco-based investment firm, in a deal that would value the business at more than $3bn (£2.2bn).
The move is driven by an urgent need for stability. Leonid Radvinsky, the Ukrainian-American billionaire who owned OnlyFans, died of cancer last month at the age of 43, leaving the future of one of Britain’s most profitable privately held businesses suddenly uncertain.
The choice of Architect Capital is not arbitrary. The firm has deep expertise in financial services, which aligns neatly with OnlyFans’ ambitions to offer banking products to its creators, many of whom have long struggled to access basic financial services because of the nature of their work.
The numbers behind OnlyFans are, by any measure, staggering. The platform posted revenues of $1.4bn in the year to 30th November 2024, with a pre-tax profit of $684m, up four per cent on the prior year. Payments to creators totalled $7.2bn over the same period, a rise of nearly ten per cent. Radvinsky personally collected $701m in dividends from the business in 2024 alone, on top of more than $1bn in such payments he had already received. The platform, run through its parent company Felix International, hosts 4.6m creator accounts, with performers keeping 80 per cent of subscription proceeds and the platform pocketing the remaining 20 per cent. It has 377m fan accounts in total.
The current minority stake talks represent a notable scaling back of ambitions. In January, OnlyFans was reported to be in discussions with Architect about selling a majority stake of 60 per cent. Before that, the company had explored a sale to a consortium led by Forest Road Company, a Los Angeles-based investment firm. Neither deal materialised.
OnlyFans has built an enormously lucrative business on content that mainstream finance has long refused to touch. Now, with its owner gone and a $3bn valuation on the table, it is looking for the kind of respectable institutional backing that might finally persuade the banks to take its calls.
