Brands
Sara Ali Khan to host exclusive wellness retreat on Airbnb in Goa
Mumbai: Bollywood actor and wellness enthusiast Sara Ali Khan is set to host her first-ever wellness and yoga retreat for up to four guests at a serene Airbnb in Goa. Nestled amidst the lush greenery of the sunshine state, this exclusive retreat promises a rejuvenating escape focused on holistic wellbeing, mindfulness, and relaxation.
For the retreat, Sara Ali Khan will curate and lead a bespoke yoga session, sharing her passion for fitness and wellness. Guests will experience yoga in a tranquil, nature-inspired sanctuary while gaining insights into Sara’s personal wellness rituals and practices.
“I’m really excited to welcome guests to this special wellness and yoga retreat in Goa, only on Airbnb. Surrounded by nature’s beauty, we’ll focus on nourishing the mind, body, and soul while creating meaningful memories together. It’s an opportunity to unwind, reconnect, and embrace life’s simple pleasures in an unforgettable setting,” Sara shared.
Bookings for this one-of-a-kind experience open on 27 November 2024, at 10 AM IST. The retreat, listed for Rs 0 on Airbnb, offers an unparalleled opportunity for wellness seekers and fans to connect with the star in an intimate and serene environment.
This collaboration aligns with Airbnb’s 2022 Memorandum of Understanding (MoU) with the Goa tourism department, which promotes Goa as a destination that extends beyond its beaches, focusing on its hinterlands and homestay ecosystem. The initiative supports wellness tourism, an emerging trend among Indian and international travellers seeking cultural and tranquil getaways.
“We are ecstatic to welcome Sara as Airbnb’s latest host. With Indian travellers increasingly seeking unique, immersive experiences, combined with Bollywood’s influence as a cultural phenomenon, this retreat promises to be extraordinary,” said Amanpreet Bajaj, Airbnb’s General Manager for India, Southeast Asia, Hong Kong, and Taiwan.
Government of Goa, minister for tourism, Rohan Khaunte remarked, “Goa’s evolution as a wellness destination highlights the state’s incredible diversity. In partnership with Airbnb, we are committed to promoting Goa as a harbour for high-quality tourism and experiences that travellers can cherish.”
Embark on a Wellness Getaway with Sara Ali Khan by booking this retreat and experiencing an unforgettable journey of relaxation and mindfulness.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
