Ad Campaigns
Sara Ali Khan joins Ferrero Rocher Moments’ Raksha Bandhan campaign
Mumbai: Ferrero Rocher Moments, is thrilled to announce its re-association with the incredibly talented and charismatic actress, Sara Ali Khan for its latest raksha bandhan campaign.
Ferrero Rocher Moments has taken a significant leap in revamping its brand communication through the enchanting actress, Sara Ali Khan. The campaign, #MaketheMmmmomentPerfect introduces an indulgent product experience like never before. The communication showcases Sara’s love for the brand when she does the heart gesture and on consumption of the product, she loses herself in the mmmmoment. The mmmmoment voice device and the product dramatisation added in the content builds the delight and taste credentials for the brand. Ferrero Rocher Moments has reinforced its position as a brand that brings an extra sparkle to brighten up consumers’ lives, leaving an everlasting impression of indulgence and joy.
As a first intervention, Ferrero Rocher Moments has launched its new campaign for Raksha Bandhan with the tagline “Make the Mmmoment Perfect with Ferrero Rocher Moments”. The heart-warming digital film captures the essence of sibling love and the joy of creating sweet memories together. The film showcases the special bond between two siblings, popular Bollywood actress, Sara Ali Khan, and her brother Ibrahim Ali Khan, and how Ferrero Rocher Moments adds an extra touch of sweetness to their relationship.
The film opens with Sara Ali Khan frantically searching for her phone charger in her room. Little does she know that her brother Ibrahim has playfully hidden it and left a surprise for her. When Sara finally discovers her charger, she also finds a delightful box of Ferrero Rocher Moments alongside a heartwarming note that reads, “Happy Raksha Bandhan, Behna! – Love, Ibrahim.” Upon reading the note, Sara’s irritation melts away, and she smiles with affection. She looks into the camera and says, “Awww! But these little things are also the reason I love him. Because he really knows how to make Raksha Bandhan unforgettable with Ferrero Rocher Moments.”
The film then transitions into showcasing Sara’s delightful experience with Ferrero Rocher Moments T16 pack. Close-up shots capture the moment she picks up the treat, pops it into her mouth, and savours it, clearly enjoying the delectable taste. Accompanying this sequence, a soothing voiceover says, “Mmmmmmm” signifying the taste indulgence. The film concludes encouraging viewers to celebrate Raksha Bandhan with the perfect blend of love and sweetness.
Speaking on the campaign film, Pralines, Ferrero India marketing head Zoher Kapuswala said, “Our renewed association with Sara Ali Khan holds special significance for Ferrero Rocher Moments as her effervescent personality and endearing charm perfectly resonates with Ferrero Rocher Moments brand personality of creating magical moments for its esteemed customers. Our Raksha Bandhan digital film perfectly captures the essence of this special occasion with the talented Sara Ali Khan, where love, affection, and mischief intertwine to create unforgettable moments. This Raksha Bandhan, let us embrace the joy of giving and receiving, and create memories that will forever linger as we make the Mmmoment perfect with Ferrero Rocher Moments”
Ferrero Rocher Moments’ raksha bandhan campaign emphasizes the significance of sibling love and the joy of gifting each other on this auspicious occasion. The brand encourages everyone to create delightful memories with their siblings and make every mmmmoment perfect with Ferrero Rocher Moments.
#MaketheMmmmomentperfect is a digital campaign that will be leveraged across social & digital platforms.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
