Brands
Sanya Malhotra stirs up the wellness scene with Bree Matcha debut
Mumbai: Bollywood star Sanya Malhotra is swapping scripts for sips with the launch of Bree Matcha, her debut entrepreneurial venture in collaboration with wellness brand Essenzaa Nutrition. The new clean-label matcha brand aims to serve a ritual of calm and clarity, one cup at a time.
Born out of a shared love for functional superfoods and mindful routines, Bree blends traditional Japanese tea culture with the pace and pulse of modern Indian life. The range includes Everyday Matcha, Ceremonial Matcha, and a full ceremonial kit — complete with a chasen, bowl, and spoon — designed to elevate the daily brew into an intentional ritual.
Sourced from Kagoshima, Japan, and backed by Essenzaa’s 14-year legacy in clean nutrition, Bree boasts antioxidant-rich blends that energise without the crash.
“At a time when everything feels urgent, Bree Matcha is my personal reminder to slow down and be intentional,” said Malhotra. “It’s a ritual I deeply believe in, and I’m extremely proud to be a part of something that builds and supports natural energy and calm focus.”
Essenzaa Nutrition, founded by Dr Kunal Shah and Siddharth Shah, brings its global credibility — exporting to 23 countries and specialising in clinically proven formulations — to the table. With Bree’s minimalist design and mindful messaging, the brand isn’t just selling tea; it’s serving a lifestyle.
“We wanted to introduce a product that aligns with both health and lifestyle. BREE is not just about energy, it’s about how you choose to show up in your day,” said Shah.
“We wanted to introduce a product that aligns with both health and lifestyle. BREE is not just about energy, it’s about how you choose to show up in your day,” said Dr Kunal Shah.
“Bree Matcha is not just a beverage—it’s a movement towards conscious consumption and modern wellness,” said Siddharth Shah. “Our vision is to make matcha a part of everyday rituals for the new-age Indian consumer, blending ancient Japanese tradition with contemporary lifestyles.”
Brands
Magellanic Cloud names Syed Ameeruddin CEO of e-surveillance arm
Keeping a sharper eye on the future, Magellanic Cloud is putting a seasoned watcher in charge.
MUMBAI – Magellanic Cloud Ltd. has elevated Syed Ameeruddin as Chief Executive Officer of its e-surveillance business, bringing its iVIS and Provigil operations under a unified leadership to accelerate growth in intelligent monitoring and infrastructure solutions.
Ameeruddin, a nearly two-decade veteran of the company, steps into the role after leading the e-surveillance vertical. His career trajectory—from Business Development Manager to the top of the vertical—reflects a steady climb built on operational depth, client engagement, and strategic execution across multiple subsidiaries.
Over the years, he has played a central role in expanding the company’s footprint, strengthening client relationships, and streamlining operations. He has also been instrumental in integrating acquisitions, helping align new businesses with Magellanic Cloud’s long-term strategy while stabilising performance across diverse domains.
More recently, Ameeruddin has contributed to securing key mandates spanning railways, the National Highways Authority of India, and the BFSI sector—wins that have bolstered the company’s order book and deepened its presence in critical infrastructure.
Commenting on the move, Joseph Sudheer Thumma said Ameeruddin’s leadership has been “pivotal in shaping the e-surveillance business,” citing his ability to drive growth, build teams, and deliver strategic wins as key to the company’s journey. His elevation, Thumma added, is expected to further accelerate expansion in AI-driven surveillance and infrastructure solutions.
The transition comes as demand surges for AI-enabled monitoring, centralised command systems, and large-scale deployments across mission-critical environments. Magellanic Cloud’s e-surveillance segment—anchored by iVIS and Provigil—has emerged as a significant growth engine, delivering projects across banking, transport, highways, and public infrastructure.
In his new role, Ameeruddin will focus on scaling platform capabilities, expanding deployments in complex environments, and developing integrated solutions that enhance real-time intelligence and operational resilience. He will continue to serve as Chief Operating Officer of the company alongside his new responsibilities.
With this leadership shift, Magellanic Cloud is doubling down on its ambition to stay ahead in India’s rapidly evolving surveillance ecosystem—where seeing, increasingly, is not just believing, but predicting.
