MAM
Sanya Malhotra dazzles as showstopper for Godrej Professional’s ‘Dimension Ombreyage Collection’
Mumbai: Godrej Professional, a professional hair brand with products in hair care, colour, styling, and keratin from Godrej Consumer Products Ltd (GCPL), participated in the Professional Beauty India trade show with Jawan actor Sanya Malhotra gracing the ramp as the showstopper. Sanya’s look was accentuated by shades from the ‘Dimension-Ombreyage Collection’ hair colour range, which reflects the brand’s commitment to embracing acceptance, inclusivity, and self-expression through vibrant hair colours. The Dimension-Ombreyage collection features four captivating hair colour looks such as Sandstone Ombreyage, Auburn Ombreyage, Crimson Ombreyage, and Pearl Square. The lineup also featured models showcasing the exquisite styles from this collection.
The Professional Beauty India trade show took place at the Bombay Exhibition Centre in Goregaon. In addition to participating in the show, Godrej Professional hosted an insightful masterclass. Renowned celebrity hairstylists and technical ambassadors, Sylvia Chen, Ryan Rozario, and Najeeb Rehman, shared their expertise, unveiling the latest trends, techniques, and innovations in the dynamic realm of hair and beauty.
Sharing her experience flaunting these bold colours, actor Sanya Malhotra said, “I am absolutely thrilled to don Godrej Professional’s Dimension-Ombreyage collection. As an Indian brand, they understand the unique haircare needs of every individual, even my curls. This collection offers stunning hair colours and sends a powerful message, which I truly believe in, of embracing diversity and inclusivity. My hair colour is an expression of my true self and reflects my inner vibrancy and individuality. “
Godrej Professional’s vision is to revolutionize the salon and beauty industry. This partnership serves as a dynamic platform uniting salonists, beauty professionals, enthusiasts, and brands, fostering a vibrant ecosystem of collaboration, education, knowledge exchange, and a profound celebration of the artistry within the salon and beauty community.
Commenting on the brand’s participation in this prestigious trade show, Godrej Consumer Products Ltd (GCPL) general manager Abhinav Grandhi said, “As a brand, we have always believed that our products are for all. We are one of the foremost brands in the professional hair and beauty space trusted by both consumers and salon professionals. The Professional Beauty India Expo 2023 featured the latest collection ‘Dimension-Ombreyage Collection’ along with our hair colour and care products. It is a great platform to engage with the salon industry. We made this engagement more special by roping in actress Sanya Malhotra for our hair show. Dimension features a prismatic and diverse take on colours and cuts for every hair type and persona. We are further committed to undertake more such initiatives highlighting our range of hair colour, care, styling, and keratin products.”
Celebrity hair stylists Sylvia Chen, Ryan Rozario and Najeeb Rehman conducted an exclusive masterclass showcasing this collection. The session commenced with an informative talk by the stylists on trending haircuts and the four hair colouring techniques. They then highlighted the hair colour; cutting and styling techniques live on stage – revealing all the tips and tricks to stylists to recreate these looks in their salons.
Godrej Professional offers a colour range consisting of 34 stunning hair colour shades. Apart from its exceptional hair colour range, Godrej Professional offers a wide array of styling products, along with transformative treatments like keratin treatments. Additionally, they provide a range of hair care products, including shampoos, hair masks, and serums, catering to diverse hair needs.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
