Brands
Santoor is top brand in 2020’s first week of BARC rankings
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 4 January and 10 January, 2020 respectively.
The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 1 of 2020.
Top Advertisers:
Hindustan Unilever Ltd remained the top advertiser in the first week of 2020 as well. It made 163472 ad insertions on TV during the period. Reckitt Benckiser (India) Ltd took a splendid jump from ninth rank of last week to sit on second spot, with 67485 insertions.
Third in the list was last week’s sixth ranker Cadburys India Ltd. It recorded 38596 insertions. Following it was Procter & Gamble, which was on fifth spot last week, with 37318 insertions. Wipro Ltd also climbed up two spots, ranking fifth with 36481 insertions.
Other top brands in pecking order were as follows: Brooke Bond Lipton India Ltd, ITC Ltd, Ponds India, Godrej Consumer Products Ltd, and Colgate Palmolive India Ltd.
|
Rank |
Advertiser |
Insertions |
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Week 1 |
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1 |
HINDUSTAN LEVER LTD |
163472 |
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2 |
RECKITT BENCKISER (INDIA) LTD |
67485 |
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3 |
CADBURYS INDIA LTD |
38596 |
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4 |
PROCTER & GAMBLE |
37318 |
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5 |
WIPRO LTD |
36481 |
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6 |
BROOKE BOND LIPTON INDIA LTD |
34459 |
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7 |
ITC LTD |
33585 |
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8 |
PONDS INDIA |
32737 |
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9 |
GODREJ CONSUMER PRODUCTS LTD |
24255 |
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10 |
COLGATE PALMOLIVE INDIA LTD |
18784 |
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TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals. |
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Top Brands:
Santoor Sandal and Turmeric, which was absent in the top brands list in the final week of 2019, made a refreshing comeback on top spot this week with 13980 ad insertions. Trivago slipped a spot to rank second with 13424 insertions.
Almond Board of California stayed on third spot, making 11385 insertions. Surf Excel Easy Wash also maintained its past weeks ranking on number fourth. It made 11019 insertions during the period. Santoor Beauty Soaps climbed up three spots to rank fifth with 10936 insertions.
The subsequent pecking order was as follows: Lizol, Lux Toilet Soap, Lifebuoy Toilet Soap, Policybazaar.com. and Attica Gold Company respectively.
|
Rank |
Brands |
Insertions |
|
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|
|
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Week 1 |
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|
1 |
SANTOOR SANDAL AND TURMERIC |
13980 |
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2 |
TRIVAGO |
13424 |
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3 |
ALMOND BOARD OF CALIFORNIA |
11385 |
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4 |
SURF EXCEL EASY WASH |
11019 |
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5 |
SANTOOR BEAUTY SOAPS |
10936 |
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6 |
LIZOL |
10717 |
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7 |
LUX TOILET SOAP |
10657 |
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8 |
LIFEBUOY TOILET SOAP |
10217 |
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|
9 |
9432 |
|||
|
10 |
ATTICA GOLD COMPANY |
8842 |
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TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals. |
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Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
