Brands
Santoor is top brand in 2020’s first week of BARC rankings
MUMBAI: The Broadcast Audience Research Council (BARC) of India has released its data for top advertisers and brands for the period between 4 January and 10 January, 2020 respectively.
The data reflects the top 10 advertisers and brands across genre on Indian television, including OOH screen, (U+R): 2+, Individuals NCCS All, demonstrating ads that were inserted the most in week 1 of 2020.
Top Advertisers:
Hindustan Unilever Ltd remained the top advertiser in the first week of 2020 as well. It made 163472 ad insertions on TV during the period. Reckitt Benckiser (India) Ltd took a splendid jump from ninth rank of last week to sit on second spot, with 67485 insertions.
Third in the list was last week’s sixth ranker Cadburys India Ltd. It recorded 38596 insertions. Following it was Procter & Gamble, which was on fifth spot last week, with 37318 insertions. Wipro Ltd also climbed up two spots, ranking fifth with 36481 insertions.
Other top brands in pecking order were as follows: Brooke Bond Lipton India Ltd, ITC Ltd, Ponds India, Godrej Consumer Products Ltd, and Colgate Palmolive India Ltd.
|
Rank |
Advertiser |
Insertions |
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Week 1 |
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1 |
HINDUSTAN LEVER LTD |
163472 |
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2 |
RECKITT BENCKISER (INDIA) LTD |
67485 |
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3 |
CADBURYS INDIA LTD |
38596 |
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4 |
PROCTER & GAMBLE |
37318 |
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5 |
WIPRO LTD |
36481 |
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6 |
BROOKE BOND LIPTON INDIA LTD |
34459 |
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7 |
ITC LTD |
33585 |
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8 |
PONDS INDIA |
32737 |
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9 |
GODREJ CONSUMER PRODUCTS LTD |
24255 |
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10 |
COLGATE PALMOLIVE INDIA LTD |
18784 |
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TOP 10 Advertiser *Across Genre : All India (U+R) : 2+ Individuals. |
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Top Brands:
Santoor Sandal and Turmeric, which was absent in the top brands list in the final week of 2019, made a refreshing comeback on top spot this week with 13980 ad insertions. Trivago slipped a spot to rank second with 13424 insertions.
Almond Board of California stayed on third spot, making 11385 insertions. Surf Excel Easy Wash also maintained its past weeks ranking on number fourth. It made 11019 insertions during the period. Santoor Beauty Soaps climbed up three spots to rank fifth with 10936 insertions.
The subsequent pecking order was as follows: Lizol, Lux Toilet Soap, Lifebuoy Toilet Soap, Policybazaar.com. and Attica Gold Company respectively.
|
Rank |
Brands |
Insertions |
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Week 1 |
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1 |
SANTOOR SANDAL AND TURMERIC |
13980 |
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2 |
TRIVAGO |
13424 |
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3 |
ALMOND BOARD OF CALIFORNIA |
11385 |
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4 |
SURF EXCEL EASY WASH |
11019 |
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5 |
SANTOOR BEAUTY SOAPS |
10936 |
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6 |
LIZOL |
10717 |
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7 |
LUX TOILET SOAP |
10657 |
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8 |
LIFEBUOY TOILET SOAP |
10217 |
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9 |
9432 |
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10 |
ATTICA GOLD COMPANY |
8842 |
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TOP 10 Brands *Across Genre : All India (U+R) : 2+ Individuals. |
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Brands
ITC Sunfeast Farmlite launches Sugar Free Cookies range
New variants offer guilt-free indulgence for health-conscious snackers.
MUMBAI: ITC Sunfeast Farmlite is sweetening the deal for biscuit lovers who want to have their cookie and eat it too without the sugar. The better-for-you biscuits range from ITC Foods has expanded its portfolio with the launch of an all-new Sugar Free Cookies line, aligning with the company’s vision of ‘Help India Eat Better’. The range is designed for consumers who are rethinking sugar in their daily snacking but refuse to compromise on taste and indulgence.
The collection debuts with two tempting variants: Choco Nut Cookies and Hazelnut & Oats Cookies. Both are a source of protein and contain no trans-fat, while the Hazelnut & Oats variant is also lactose-free.
ITC Ltd. vice president (marketing), biscuits, foods division, Suraj Kathuria said, “At Sunfeast Farmlite, we believe mindful snacking should never come at the cost of indulgence. With this launch, we are catering to the growing need for guilt-free snacking while delivering a rich, satisfying cookie experience.”
ITC Ltd. vice president & head of food sciences for foods division Dr Shantanu Das added, “We have applied robust food science to develop cookies that are sugar-free while preserving the taste and texture consumers love.”
Each cookie comes in convenient single-serve packs to maintain texture and freshness. Both variants are available in 100g packs priced at ₹100 and can be found on quick-commerce platforms including Blinkit, Swiggy Instamart, and Zepto.
In a market increasingly leaning towards healthier choices, ITC Sunfeast Farmlite’s new Sugar Free Cookies prove that cutting sugar doesn’t mean cutting joy. For the health-conscious yet indulgent snacker, this could be the perfect bite-sized solution.
