Ad Campaigns
Sansui unveils #WalkTheRedCarpet contest ahead of Stardust Awards
MUMBAI: Sansui has announced a contest for all the movie buffs ahead of this year’s Sansui Colors Stardust Awards. Called #WalkTheRedCarpet, the winners will get an opportunity to walk the red carpet at the awards night with their favorite celebrity. The contest which would run on Facebook and Twitter pages of Sansui will end on 12 December.
Spread over six days, the contest will have three different challenges, which will run for two days each.
One of the contests would be to create/add Sansui in a song where the participants will be asked to frame a song using some of the keywords such as Sansui, Japanese, Entertainment, Curve, 4K etc. The second level will be dialogues from famous scene. Entries will be given images of a blockbuster dialogue and will be asked to record and share their videos of the same. In dress up like your favorite celebrity, fans will be asked to dress up and pose like their favorite celebrities. The one who gets the closet resemblance to a celebrity stands a chance to win.
The best entries will be chosen on the basis of the quality of content and winners will be invited to walk the Red Carpet.
“Sansui Colors Stardust Awards is one of the most prestigious award ceremony in Bollywood. We look forward to run this contest in line with our association with the awards. We believe that this is the best way we can bring the fans meet their favorite celebrities and interact with them,” said Sansui COO Amitabh Tiwari.
Another contest on similar lines has been planned on radio to engage with a larger set of audience. Partnered with Radio Mirchi, the contest will run across the country over 39 stations and few luck winners will stand a chance to walk the red carpet.
Customers who have recently purchased Sansui LED TV can send a simple SMS with the serial number behind the product to 53030 to participate in the contest. Here the winners will be chosen through a lucky draw.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
