Brands
Sansui launches futuristic TVs; to spend Rs 80 crore on marketing
MUMBAI: Sansui, a leading Japanese consumer electronics brand in India, launched its advanced Curve 4K Ultra HD LED TV today. The new range which is part of Sansui’s robust plans of expanding its premium TVs product portfolio, was unveiled by Sansui’s partners and defending champions, Kolkata Knight Riders team players Gautam Gambhir, Yusuf Pathan, and Shakib Al Hasan.
Launched ahead of IPL finals, Sansui Curve 4K UHD LED is targeted at millions of cricket fans in the country to bring to them the games in perfect picture and true-to-life colors, and multiply their entertainment quotient. On the occasion, the brand also introduced and showcased its other premium TV series such as 4K Ultra HD, Smart TV and Connect TV.
Building on the premium product category, Mr. Amitabh Tiwari, COO, Sansui said, “Sansui is unleashing a new era of TV viewing by providing the ultimate immersive experience. Sansui understands the pulse of Indian customers and the new series is dedicated to their specific requirements that we aim to fulfill. From a fully loaded Curve TV to futuristic 4K and Smart TV, the new series has something for everyone. With these new product offerings, we aim to double our market share this year.”
The new series launched by the brand, sets remarkable standards of picture and sound quality. The 4 series range of Sansui Curve 4K Ultra HD, Sansui 4K Ultra HD TV, Sansui Smart TV and Sansui Connect TV have globally passed significant quality norms of technology, performance and durability. With mesmerizing details and a cinematic experience that surrounds the viewer, one can dive into a whole new world of entertainment.
Mr Venky Mysore, CEO & MD of KKR said, “KKR is a massively followed team and it has fans all around the world. For all those fans who are following KKR on TV, Sansui’s new innovation in Curve 4K television will give all them an opportunity to feel closer to the players. We hope that this partnership will continue to prosper.”
Sansui’s Curve 4K Ultra HD TV provides wider viewing angles owing to its concave shape, and thus ensures that the viewer experiences brilliance from every angle. The images become deeper with the 3D effect and with the integration of 4K resolution, pictures are more realistic. Sansui 4K Ultra HD TV displays a resolution of 3840 x 2160 pixels, giving each image the maximum details one has ever seen. With its revolutionary IPS Display that sharpens pixels, one is not just watching TV, but is a part of every moment. Sansui’s Smart TV series helps to bring home the next generation of entertainment, as it enables Internet browsing, online interactive media, Internet downloading and on-demand streaming media at fingertips. Sansui Connect series is enriched with an in-built D2H system with HD transmission which offers TV viewing without external set top box and messy wire cables, giving zero signal loss and maximum audio and video clarity. All the 4 new series come with an MHL (Mobile High Definition) interface that allows seamless video streaming from Smartphones, tablets and other portable consumer electronic devices, while simultaneously allowing users to charge the device. Another unique feature available only in Sansui LED TVs is WHAM (Wireless Headset Audio Mode) which transmits audio signals over FM frequencies and allows one to use a mobile phone or music player as wireless headphones, so that one can enjoy the TV audio without disturbing others. Sansui will make available these 4 new ranges in the market by third week of May 2015.
Mr. Tiwari further added, “I would also like to thank team KKR for unveiling the new range to our patrons. Our partnership with KKR provides us an ideal platform to not only engage with our customers but also bring the best to our viewers with our premium product ranges. Sansui aims to strengthen the partnership with KKR and wishes them all the best for the rest of the tournament.”
Sansui will soon launch a 3600 advertising campaign spreading across all major mediums to build top of mind recall. The brand is planning to invest around Rs. 80 crores in promoting the new models to effectively reach out to the target audience and establishing the brand.
Key Business Facts include:
Sansui aims to double its market share this year
Price range (MRP): Sansui offers a vast range of televisions which starts from Rs.11,990 and Sansui’s newly launched Curve Ultra HD LED TV range starts from Rs. 1,99,990 (MRP).
Brands
YES Bank hands the keys to SBI veteran Vinay Tonse as it bets on a new era
Former SBI managing director appointed as YES Bank’s new MD and CEO
MUMBAI: YES Bank is done rebuilding. Now it wants to grow. The private sector lender has appointed Vinay Muralidhar Tonse as managing director and chief executive officer-designate, with RBI approval secured and a start date of April 6, 2026 confirmed. The three-year term signals the bank’s intent to shift gears from crisis recovery to full-throttle expansion.
Tonse, 60, is no stranger to scale. Most recently managing director at State Bank of India, he oversaw a retail book of roughly $800bn in deposits and advances, one of the largest in the country. Before that, he ran SBI Mutual Fund from August 2020 to December 2022, a stint that saw assets under management surge from Rs 4.32 lakh crore to Rs 7.32 lakh crore across market cycles. Add stints in Singapore and four years leading SBI’s overseas operations in Osaka, and the incoming chief arrives with a genuinely global CV.
His academic grounding is equally solid: a commerce degree from St Joseph’s College of Commerce, Bengaluru, and a master’s in commerce from Bangalore University.
The appointment follows an extensive search and evaluation process by the bank’s Nomination and Remuneration Committee. NRC chairperson Nandita Gurjar said the committee unanimously backed Tonse, citing his leadership track record, governance credentials and ability to drive the bank’s next phase of transformation.
Non-executive chairman Rama Subramaniam Gandhi was unequivocal. “I am certain that Vinay Tonse, with his vast experience as a senior banker, will propel YES Bank to its next phase of growth,” Gandhi said, adding that the bank remains focused on strengthening its retail and corporate banking franchises and expanding its branch network.
Rajeev Kannan, non-executive director and senior executive at Sumitomo Mitsui Banking Corporation, the bank’s largest shareholder, said Tonse’s experience across retail, corporate banking, global markets and asset management positioned him well to lead the lender. SMBC said it looks forward to working with Tonse and the board as YES Bank pursues its ambition of becoming a top-tier private sector lender anchored in strong governance and sustainable growth.
Tonse succeeds Prashant Kumar, who took the helm in March 2020 when YES Bank was in freefall following a severe financial crisis, and spent six years painstakingly stabilising the institution, rebuilding governance and restoring operational scale. Gandhi was generous: “The bank remains indebted to Prashant Kumar, who is responsible for much of what a strong financial powerhouse YES Bank is today.”
Tonse, for his part, struck a purposeful note. “Together with the board and my colleagues, I remain deeply committed to creating long-term value for all our stakeholders,” he said, pledging to build on Kumar’s foundation guided by his personal motto: Make A Difference.
Beyond the balance sheet, Tonse played cricket at college and club level and represented Karnataka in archery at the national championships — sports he credits with teaching him teamwork, situational leadership, discipline and focus. In quieter moments, he reaches for retro Kannada music, classic Hindi songs, and the crooning of Engelbert Humperdinck, Mukesh and Kishore Kumar.
YES Bank has its steady-handed rebuilder in Kumar to thank for survival. Now it has a scale-obsessed growth banker at the wheel. The next chapter starts April 6.
