MAM
Sangam launches TVC with Suniel Shetty and Virat Kohli
MUMBAI: Textile company Sangam India has released their television commercial to launch their latest collections — Naturals and Glaciers.
Conceptualised by TWBA India, the campaign features its brand ambassadors – actor Suniel Shetty and cricketer Virat Kohli.
The concept of the campaign lies in ‘You are what you wear.’ The commercial portrays shorts stories of two men — Suniel Shetty and Virat Kohli — who discover how to turn a ‘no’ into a ‘yes’ with Sangam. Wearing Sangam makes people look at them in awe, appreciation and respect.
Sangam executive director V K Sodani, Executive Director said, “We launched the new campaign keeping in mind our latest collections. This festive season, we wanted to give our customers something that they have been looking for – to look like ‘someone’ they are and truly believe in themselves. We’re positive that people across the country will relate to the message and that the new collections will receive a positive response.”
Naturals is a special wrinkle-free product while Glaciers has anti-microbial qualities ingrained into the product offering.
Sodani added, “During the fiscal, Sangam plans to expand its collection and strategic alliances. We plan to roll-out stain release and non-iron fabric collections.”
Brands
ABD Maestro bags Distiller of the Year at Icons of Whisky India 2026
ARTHAUS campaign win adds sparkle as firm marks first anniversary
MUMBAI: ABD Maestro Pvt. Ltd., the super-premium and luxury spirits arm of Allied Blenders & Distillers, has been named Distiller of the Year at the Icons of Whisky India Awards 2026, capping off a milestone first year for the company.
The recognition comes as ABD Maestro completes one year of operations, having built a portfolio of ten brands across categories and expressions, in line with rising consumer appetite for premium, globally benchmarked spirits.
Held in Gurugram, the 15th edition of the Icons of Whisky Awards honoured excellence in innovation, craftsmanship and leadership across the whisky industry. ABD Maestro emerged as the only Indian company to win the title alongside six international players, underscoring its growing global standing.
Adding to the wins, ARTHAUS Blended Malt Scotch Whisky was awarded ‘Campaign Innovator of the Year’, highlighting its differentiated positioning and engagement strategy in India’s competitive premium Scotch segment.
ABD Maestro Pvt. Ltd. managing director Bikram Basu said, “India’s super premium whisky landscape is evolving fast with consumers showing a clear preference for globally benchmarked expressions. Being named ‘Distiller of the Year’ in our first year, and as the only Indian company recognised alongside international players, is a defining milestone.”
He added that the recognition reflects the strength of the company’s portfolio and its commitment to craftsmanship, innovation and quality.
The twin honours mark a strong start for ABD Maestro, reinforcing its ambition to shape India’s luxury spirits landscape while strengthening the country’s presence on the global whisky stage.
