MAM
Sangam launches TVC with Suniel Shetty and Virat Kohli
MUMBAI: Textile company Sangam India has released their television commercial to launch their latest collections — Naturals and Glaciers.
Conceptualised by TWBA India, the campaign features its brand ambassadors – actor Suniel Shetty and cricketer Virat Kohli.
The concept of the campaign lies in ‘You are what you wear.’ The commercial portrays shorts stories of two men — Suniel Shetty and Virat Kohli — who discover how to turn a ‘no’ into a ‘yes’ with Sangam. Wearing Sangam makes people look at them in awe, appreciation and respect.
Sangam executive director V K Sodani, Executive Director said, “We launched the new campaign keeping in mind our latest collections. This festive season, we wanted to give our customers something that they have been looking for – to look like ‘someone’ they are and truly believe in themselves. We’re positive that people across the country will relate to the message and that the new collections will receive a positive response.”
Naturals is a special wrinkle-free product while Glaciers has anti-microbial qualities ingrained into the product offering.
Sodani added, “During the fiscal, Sangam plans to expand its collection and strategic alliances. We plan to roll-out stain release and non-iron fabric collections.”
MAM
BLR Airport Launches ‘Connections’ Service to Ease Transit Travel
New initiative targets smoother transfers as Bengaluru hub traffic rises 30 per cent.
MUMBAI: Missed connections may be a traveller’s nightmare but Bengaluru is trying to make them a thing of the past. Kempegowda International Airport Bengaluru (BLR Airport) has rolled out ‘Connections by BLR’, a new transfer programme designed to take the friction out of connecting journeys. Built around three pillars ease, efficiency and experience,the initiative aims to simplify what is often the most stressful leg of air travel.
The move comes as transfer traffic at BLR Airport climbs sharply, up more than 30 per cent year-on-year. Transfers currently account for around 15 per cent of total passenger traffic and are projected to touch 20 per cent by 2026, signalling a clear shift in how the airport is positioning itself within airline networks.
At its core, the programme focuses on making navigation intuitive and downtime more comfortable. Dedicated transfer desks have been set up across terminals, supported by colour-coded wayfinding blue and yellow signage designed for quick recognition. Inter-terminal movement is being streamlined through complimentary shuttle services with predictable wait times, while designated transfer zones aim to reduce passenger confusion.
Beyond logistics, the airport is leaning into experience. Travellers in transit now have access to a wider choice of lounges, curated retail and food and beverage options, as well as sleeping pods for short stays. For longer layovers, transit hotels in both Terminal 1 and Terminal 2 offer boutique in-terminal accommodation, an increasingly sought-after feature as global travel patterns evolve.
The timing is strategic. BLR Airport now connects to 114 passenger destinations 80 domestic and 34 international with key routes spanning Delhi, Mumbai, Kolkata, Hyderabad and Pune domestically, and Singapore, London Heathrow, Dubai, Abu Dhabi and Kuala Lumpur internationally. Recent additions such as Hindon, Bidar and Silchar within India, alongside Dammam, Hanoi and Riyadh overseas, are further expanding its reach.
Infrastructure is also catching up with ambition. Developments including the West Cross Taxiway, Terminal 1 refurbishment and Terminal 2 expansion are laying the groundwork for higher capacity and smoother operations critical for any airport aiming to become a serious transfer hub.
Bangalore International Airport Limited chief operating officer Girish Nair framed the initiative as both a response to demand and a forward-looking play. He pointed to the growing depth of the airport’s network and the opportunity to build a more reliable transfer ecosystem that benefits both passengers and airline partners.
In an era where travel is as much about transitions as destinations, BLR Airport is betting that a seamless connection might just be the journey’s most important upgrade.
