MAM
Sangam launches TVC with Suniel Shetty and Virat Kohli
MUMBAI: Textile company Sangam India has released their television commercial to launch their latest collections — Naturals and Glaciers.
Conceptualised by TWBA India, the campaign features its brand ambassadors – actor Suniel Shetty and cricketer Virat Kohli.
The concept of the campaign lies in ‘You are what you wear.’ The commercial portrays shorts stories of two men — Suniel Shetty and Virat Kohli — who discover how to turn a ‘no’ into a ‘yes’ with Sangam. Wearing Sangam makes people look at them in awe, appreciation and respect.
Sangam executive director V K Sodani, Executive Director said, “We launched the new campaign keeping in mind our latest collections. This festive season, we wanted to give our customers something that they have been looking for – to look like ‘someone’ they are and truly believe in themselves. We’re positive that people across the country will relate to the message and that the new collections will receive a positive response.”
Naturals is a special wrinkle-free product while Glaciers has anti-microbial qualities ingrained into the product offering.
Sodani added, “During the fiscal, Sangam plans to expand its collection and strategic alliances. We plan to roll-out stain release and non-iron fabric collections.”
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
