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Sandeep Jain joins Publicis Groupe as SVP business development at Publicis Digital Experience
Former Metadome sales head to drive DX growth in India
MUMBAI: Sandeep Jain has stepped into a new role at Publicis Groupe, joining as senior vice president at Publicis Digital Experience, where he will lead business development for the group’s digital experience business in India.
Jain announced the move after a five quarter stint as head of sales at Metadome.ai, where he led global sales for the company’s extended reality platform spanning 3D rendering, AR, VR and AI powered virtual agents. Automotive, home décor and fashion and beauty were among its strongest verticals, though the platform catered to any brand seeking immersive product visualisation at scale.
Jain described the move as an “exciting new chapter”, thanking Metadome’s leadership for their guidance and mentorship, and expressing confidence in the company’s continued dominance in the XR space.
At Publicis Digital Experience, he will steer growth across India, building on more than two decades of experience across digital transformation, cloud, media technologies and enterprise sales.
Before Metadome, Jain headed enterprise greenfield business for India at Adobe, where he focused on expanding its digital experience and customer experience portfolio. He worked closely with retail, ecommerce and manufacturing clients, onboarding several enterprises to Adobe Experience Platform solutions including AEM, Adobe Commerce, Adobe Analytics and Firefly.
His career also includes leadership roles at Ciena, NTT and Hewlett Packard Enterprise, alongside a long stint at Cisco where he was named top account manager twice and closed multimillion dollar deals in the media and cable sector. He began his career in the US with AT&T, working on early VoIP solutions and network architecture.
With a track record that spans optical networks to immersive commerce, Jain now turns his focus to scaling Publicis Digital Experience ambitions in India. If his past innings are anything to go by, the new svp may well turn digital experience into a growth experience.
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Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
