Brands
Sana Shaikh takes the Helm as Sun Pharma marketing head
MUMBAI: Sun Pharma has welcomed Sana Shaikh as its new head of marketing. In her role, she will steer the company’s marketing strategy, drive brand growth, expand its portfolio, and strengthen market leadership across key therapeutic areas.
Shaikh expressed her excitement about the new chapter, saying, “New year. New journey. Thrilled to begin my new chapter as marketing head at Sun Pharma. I am extremely grateful for the mentors, colleagues, and experiences that have shaped my journey so far. Excited to work with yet another talented pool across the organisation and contribute to meaningful outcomes.”
A seasoned professional, Shaikh brings nearly two decades of experience across top pharmaceutical companies. She most recently held leadership roles at Emcure Pharmaceuticals, where she shaped marketing strategy for over three years. Her career also includes stints at Cipla and Abbott, where she led brand management, marketing excellence, and business development initiatives.
Known for blending strategic insight with creativity, Shaikh has a track record of transforming marketing plans into tangible results. Her arrival at Sun Pharma signals fresh energy and ambitious plans for the company’s marketing direction.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
