Ad Campaigns
Samsung’s new ad claims their Bespoke Side-by-Side Refrigerator is The Showstopper
Mumbai: Samsung India today rolled out a new TVC – ‘The era of Bespoke Begins’ for its breathtaking Bespoke Side-by-Side (SBS) refrigerators. A unique harmony of great design, curated colours, and incredible features such as Auto Open Door (AOD) & AI energy savings, the Bespoke Side-by-Side refrigerator is ready to usher in a revolution to match the ever-evolving aspirations of modern-day Indian consumers and their urban lifestyle.
The era of Bespoke Begins’ TVC beautifully captures the message that an Indian kitchen is no longer a remote space and has been well integrated into our social spaces. Highlighting this urban lifestyle, the TVC perfectly showcases evolving behavioural insights as it recreates a day in the life of our consumers. It portrays that even a small occasion such as a party can turn into a celebration of the Bespoke Side-by-Side refrigerator because it emerges as the highlight of the night and “the showstopper”.
This TVC will be aired across national and regional TV, covering general entertainment, movies, news and infotainment channels. It will also run on digital platforms including Samsung’s owned social channels, YouTube, OTT channels and Samsung TV plus.
The commercial also vividly reflects the trend of open kitchens becoming the norm of Indian homes besides the design and aesthetics of refrigerators gaining rapid popularity among consumers. This trend is yet another proof why adding Samsung’s Bespoke Side-by-Side refrigerator is like a cherry on top of a cake for modern-day home décor. The Bespoke Side-by-side refrigerator also marks an evolution within the category since consumers are looking for options beyond traditional refrigerators. While the functional role of a refrigerator is vital, there is an ever-growing desire for more visually pleasing models among consumers.
This makes the curated colours offered by Bespoke Side-by-Side refrigerators a milestone in the industry. The lineup comes in varied and exciting colours such as Clean Pink, Clean White, Clean Navy, and Glam Deep Charcoal.
Key Features
BESPOKE & Auto Open Door
From a design perspective, the new line-up comes with BESPOKE’s Glass Finish flat door panels, thus making the range of products glamorous. Keeping in mind the challenges in Indian cooking, the 2023 range comes with another interesting feature — Auto Open Door that uses a ‘touch sensor’ that releases the door magnet making it convenient to open the refrigerator. Thus in case of dirty hands, or when the hands are full, one can simply keep their finger on the door sensor and the door will open.
AI Energy Savings mode
With this mode turned on, consumers can easily meet their monthly cost target by optimizing fridge and freezer temperatures & save up to 10% on energy. The feature uses artificial intelligence to understand the usage pattern and set the temperature accordingly, thus ensuring energy efficiency in the process.
Convertible 5-in-1 mode
The feature offers consumers more storage space and convenience by enabling them to choose from the five modes— Normal, Seasonal, Extra Fridge, Vacation and Home Alone. In the normal mode, the refrigerator will have both, fridge and freezer mode, in Home Alone mode freezer will be converted to the fridge and the fridge section will be switched off. While in Vacation modes, the refrigerator will only have the freezer running while the fridge will be turned off. On days, when one wants more storage space, the feature allows consumers to convert their freezer into a fridge, thus giving more storage space.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
