Brands
Samsung, Reckitt pay up dues
NEW DELHI: A tough stance against errant companies has helped broadcasters get back outstanding dues in jiffy.
Only into the second day of an embargo put on three companies, has resulted in Samsung and Reckitt Benckiser clearing their dues.
The embargo, however, continues on Motorola, which means that no broadcaster-member of Indian Broadcasting Foundation (IBF) would accept any advertisement from the telecom company.
Earlier in the month, a joint committee of the IBF and Association of Advertising Agencies in India (AAAI) had decided that no television channel would accept ads from 10 November from three chronic defaulters — Samsung, Reckitt Benckiser and Motorola — till they pay up their dues.
The IBF-AAAI joint committee has also warned that such delaying tactics would not be tolerated and embargoes would be placed more frequently on truant advertisers.
From the time IBF was set up, the total outstanding dues of all channels have been drastically reduced to the present figure of Rs 800 million. At one time this figure had crossed RS 2 billion.
Brands
JioStar names Bhaskar Ramesh head of entertainment sales, digital
Ex-Google leader to drive data-led streaming sales and advertiser partnerships
MUMBAI: JioStar has roped in Bhaskar Ramesh as the new head of entertainment sales, digital. Reporting to Kevin Vaz, CEO of Entertainment at JioStar, Ramesh is set to steer the company’s digital sales strategy with a sharp focus on data-driven advertising and measurable outcomes.
Ramesh joins from Google, where he was part of India’s leadership team and helped shape YouTube’s monetisation and product strategy. His experience spans technology, retail, finance, consumer goods and automotive sectors, along with leading digital transformation initiatives across traditional and digital platforms.
In his new role, Ramesh will oversee all digital entertainment sales, working to blend technology, creativity and data into results advertisers can count on.
Kevin Vaz said, “The future of streaming will be built as much on smart monetisation as on engaging content. Bhaskar’s expertise in digital strategy will add tremendous value to our business.”
Ramesh’s career also includes stints at Godrej, Marico and Reliance Broadcast Network, where he handled P&L, operations and brand building. He holds a postgraduate diploma in management from SP Jain Institute of Management & Research.
With Ramesh at the helm, JioStar is clearly aiming to turn clicks into cash while keeping viewers entertained.
