Digital
Samsung launches new digital campaign
Mumbai: Samsung, India’s electronics brand, has released a new campaign on Galaxy Watch with LTE that demonstrates the abilities of the smartwatch. Galaxy Watch with LTE connects with all android smartphones and allows consumers to stay connected even when their phone is away. It enables them to make calls, listen to music, stream content, effortlessly navigate, and stay connected through messaging.
Samsung, the leader in LTE smartwatch segment, offers a wide array of premium smartwatches with LTE such as Galaxy Watch5 Pro, Galaxy Watch5, Galaxy Watch4 Classic & Galaxy Watch4.
The campaign film takes viewers on an exhilarating journey, showcasing the exceptional features of Galaxy Watch with LTE and highlighting its ability to keep consumers connected, no matter where they go.
This film captures the story of a young man who is intrigued by the ability of Galaxy Watch with LTE to function independently of a phone in a lively office setting. His curiosity leads to a series of scenarios where he tests the connectivity limit of the smartwatch. From teleporting across the office to receiving messages in a taxi and streaming a live match on a raft, he is awed by the unbelievable connectivity. While standing next to an elephant in a remote jungle, he livestreams music on his smartwatch. In a dark cave, the smartwatch surprises him with its navigation capabilities, and he receives a call even in an empty dessert
“LTE technology in smartwatch is a game changing technology that is aimed at offering limitless connectivity to consumers. Our latest campaign is a testament to Samsung’s commitment to LTE-first strategy in the android smartwatch segment. It is in line with our Galaxy openness philosophy that is aimed at opening possibilities and connecting without limits. It encapsulates the essence of our premium LTE smartwatches that empower consumers with the freedom to go anywhere without their phone and still stay effortlessly connected,” said Samsung India senior director, mobile business, Aditya Babbar.
“The campaign brief was to tell the world: no matter how far you go without your phone, Galaxy Watch with LTE keeps you connected. And we were willing to go the distance to tell that story— from rounds of fine-tuning the scripts to handpicking the director to travelling places. When one goes the extra mile, the result is work that travels, too,” said Cheil India CCO Vikash Chemjong.
“The script of the campaign film had an inherent musicality and imagination to it – I just chose to choreograph instead of simply narrating it. I wanted to retain the raw energy of the world including its unpredictable thrills. Basically, we – collectively – just danced around the idea and voila! we had a film,” said Going Rogue Films director Faraz Ali.
Unlike a Bluetooth smartwatch, smartwatches with LTE come with an in-built eSIM that directly provides connectivity to the cellular network. Hence, consumers can always stay connected regardless of their proximity to their phones. Galaxy Watch with LTE also gives freedom and convenience to the consumers to pursue an active lifestyle and engage in activities such as gyming, cycling, and swimming, all while their phone stays tucked away.
Digital
OpenAI’s Stargate lead Peter Hoeschele exits with two senior leaders
Trio behind compute push set to join new startup amid leadership reshuffle
SAN FRANCISCO: Peter Hoeschele, a key figure behind OpenAI’s early Stargate data centre initiative, has exited the company, according to a report by The Information.
The departure is part of a broader leadership shift, with two other senior executives, Shamez Hemani and Anuj Saharan, also set to leave in the coming days. All three are expected to join the same new startup, although details about the venture remain under wraps.
The trio played a central role in OpenAI’s Stargate effort, an initiative aimed at building large-scale data centre capacity in-house to reduce reliance on external infrastructure providers. Their exits mark a notable moment for the company’s compute strategy as it continues to scale rapidly.
OpenAI spokesperson said in a statement to The Information, “We’re grateful for the contributions Peter, Shamez, and Anuj have made to OpenAI and wish them the very best in what comes next.” The company also pointed to the recent appointment of Sachin Katti to lead its industrial compute organisation, signalling continuity in its infrastructure roadmap.
OpenAI has indicated that it does not plan to directly replace Hoeschele’s role, suggesting a possible restructuring of responsibilities within the team.
As competition intensifies in the race to build next-generation AI systems, leadership changes in core infrastructure teams are likely to draw close attention. For now, the spotlight shifts to what this departing trio builds next, and how OpenAI adapts as it scales its ambitions.
