MAM
Samsung launches Diwali promotion; to give away gifts worth Rs 200 million
MUMBAI: Samsung India Electronics Ltd unveiled its mega festival promotion called ‘Pehla Kamaal, Doosra Dhamaal’ offer.
Starting today, this promotion will run on an all India basis until 10 November, 2005. This promotion, which offers an assured gift with the purchase of any Samsung audio video or home appliances product has gifts worth Rs 200 million to be given away during the promotion period.
Samsung also announced a week long, pre festival all India free service camp for all Samsung products across consumer electronics, IT (except ODD/HDD) and telecom product categories. This free service camp, which is being organised for the second time this year, will commence tomorrow, 5 October and will be held till 11 October, 2005.
This camp is being organised in sync with the festival period as a value offering from the company.
The Samsung ‘Pehla Kamaal Doosra Dhamaal’ consumer promotion is a scratch based promotion, with a difference. As part of this promotion, any customer buying a Samsung audio video or home appliance product gets two chances to win exciting gifts instead of one.
The First Scratch or the ‘Pehla Kamaal’ reveals to the customer the sure shot or the assured gift he/she has won. The sure shot gift options include a copper based utensil set, five piece Parka Container set, Microwaveable Lunch Box and an Electric Kettle.
The second scratch or the ‘Doosra Dhamaal’ reveals the bumper gift that a lucky customer can win. The gift options for the second scratch include Samsung products like the hi-end Side-by-Side refrigerator, 26″ Samsung LCD TV, Samsung Microwave Oven, Samsung DVD Player and a Rs 1500 gift voucher from Reebok. Purchases above Rs 50,000 entitle Samsung customers to two scratch cards, so that they win two assured gifts and get two chances to win the bumper prize.
“Our festival offering for consumers includes not only the ‘Pehla Kamaal Doosra Dhamaal’ consumer offer but also several existing new products that we have launched for the Festival season – new range of LCD, DLP and Plasma panels, home theatres as well home appliances products,” said Samsung India Electronics LTD director R Zutshi.
MAM
India wins big at the 2025 Global Best of the Best Effie Awards
The Womb and McCann India take home Global Grand Effies, putting Indian advertising on the world map
MUMBAI: Indian advertising just had its moment. At the 2025 Global Best of the Best Effie Awards, the most rigorous test of marketing effectiveness on the planet, two Indian agencies beat out campaigns from over 130 markets to claim Global Grand Effies, the sport’s equivalent of a world championship medal.
The Womb won for Piramal Finance with a campaign called “NEEYAT: India’s Real Credit Score,” a purpose-led push that took direct aim at systemic bias in the credit sector and reframed how creditworthiness is measured. McCann India won for ESAF Small Finance Bank with “Saving Her Savings,” a campaign centred on financial inclusion for marginalised women. Both wins came from a shortlist of 47 contenders, all of whom had already won gold or grand prizes in their home markets. Only 11 Global Grand Effies were handed out across seven markets. India got two.
The highest honour of the night, the Iridium Effie, awarded to the single most effective marketing campaign in the world, went to eos Products and Mischief @ No Fixed Address for “Women’s Shave.” Remarkably, it was their second consecutive year taking the top prize.
Other global winners included Oreo and Mondelez International for “Oreo Codes” in commerce and shopper marketing, Flamin’ Hot and PepsiCo for “Poker Face” in experiential marketing, and ALDI Australia for “Shop ALDI First” in retail.
The Best of the Best is no ordinary awards show. Entry is restricted to campaigns that have already won a gold or grand Effie at a national level, making it, in effect, a champions’ league of marketing effectiveness. Indian agencies are no longer just brilliant at cracking local markets. They are now setting the global standard.
The world’s best advertisers had better start paying attention.
