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Samsung launches advanced ‘E Series’ of mobile handsets
MUMBAI: Samsung India has launched three new models of its advanced E-series of camera mobile phones in the Indian market namely – E730, E-530 and E-880, priced between Rs 14,099 and Rs 16,449.
E-730: With a 262K TFT LCD display, this compact folder phone is equipped with a 1.3 mega pixel camera with Flash, MP3 Player, External Music key, Stereo FM Radio and Speakerphone with Voice Clarity Function. The unique feature of this triband, GPRS phone is its ability to print directly via blue tooth, eliminating the need for a cable. Weighing only 88 g, the phone has a capacity of recording for an hour, 1000×5 phone book memory, 90 MB user memory and seven language menu – Hindi, Marathi, Tamil, Bengali, Punjabi, Gujarati and Kannada. It is priced at Rs 16,449.
E-530: The E-530, with a mega pixel camera and an inbuilt flash has a 4X Digital Zoom function and one hour video recording capability. It is equipped with a 90 MB memory, MP3 Player, Bluetooth and SyncML DS Connectivity. This GPRS phone has a 262K colour internal TFT screen and a 65,000 Colour External OLED Screen. This model too has seven language menu and 64 polyphonic ring tones and is priced at Rs 15,299.
E-880: This soft touch, slide up phone has a semi-automatic, 1.0 megapixel camera with a one-hour video recording functionality. The triband phone, which is priced at Rs 14099, comes with a 90 MB memory, Bluetooth connectivity, MP3 Player, 64 polyphonic/MP3 Ringtones and a 1000×5 phone book memory. A unique plug in speaker is also provided with the set.
The E530 and E880 support a unique video wallpaper function, which allows the user to even record his/her own personal video and set it as wallpaper.
“The new E-series are targeted both at professionals and high life seekers who are looking at innovative features and stylish looks,” says Samsung director-telecom H C Ryu.
With the introduction of the new E-series, Samsung now has a range of 14 mobile phones, priced in the range of Rs 3399 to Rs 18,699.
MAM
Pee Safe launches Comfort Range, signs Smriti Mandhana
#BeInYourComfortZone campaign spotlights hygiene, confidence and ease
MUMBAI: Comfort isn’t a luxury, it’s a power play, and Pee Safe is batting firmly in that direction with a campaign that puts ease front and centre. The brand has rolled out its latest digital video campaign, #BeInYourComfortZone, alongside the launch of its new Comfort Range, while bringing on Smriti Mandhana as brand ambassador. The move ties product innovation with a broader narrative around confidence, positioning comfort not as an afterthought but as a daily essential.
The campaign leans into relatable, everyday moments where discomfort quietly chips away at confidence. Through a storytelling-led approach, it highlights how the right hygiene solutions can restore control and ease turning what is often a private concern into a more open, mainstream conversation. By doing so, the brand also nudges at long-standing taboos around intimate hygiene, framing comfort as both physical and emotional.
At the product level, the Comfort Range includes period panties, night pads, ultra-thin pads and panty liners, designed to cater to different stages of the menstrual cycle. The emphasis is on combining protection with wearability products that promise freshness and reliability without disrupting daily routines.
Mandhana’s association adds a layer of credibility and cultural resonance. Known for her composure under pressure, she mirrors the campaign’s core message: confidence begins with feeling at ease. The choice of ambassador also signals Pee Safe’s intent to connect with a younger, more vocal audience that values both performance and authenticity.
The campaign marks a shift in tone for the category. Instead of focusing purely on functionality, Pee Safe is attempting to reframe hygiene as an enabler of confidence subtle, personal, yet impactful.
In a market often defined by hushed conversations, the brand is turning up the volume just enough to make one point clear: when comfort clicks, confidence follows.
