MAM
Samsung Galaxy Grand aims at mid-segment in new campaign
NEW DELHI: A new television commercial by Samsung Electronics as a consumer connect initiative to showcase Galaxy Grand, the recently introduced Dual SIM Smartphone in India, aims at the mid-segment by bringing fore fun, style and passion of everyday moments of a user.
The advertisement is conceptualised and designed by Leo Burnett and aired across Hindi and English entertainment and movie channels starting 16 February.
Strongly focused on creating a work life balance between personal and professional lives of youngsters, the TVC creates synergy between the consumers and the features of the Galaxy Grand by showcasing aspirations, passions and hobbies of an ambitious and confident individual.
The TVC has been conceptualised to depict the Galaxy Grand’s innovative Dual SIM feature wherein the professional is able to enjoy personal moments such as biking, moments with friends, mountaineering.
The TVC begins with a young male professional aspiring to live a Grand life by travelling on bike to see mountains kiss clouds, sky changing colours to every possible shade. He wishes to capture his memories with big screen experience and stay connected with his friends. Next thing you know, he mentions about reserving special place to watch movies. A super appears in the foreground that reads: ‘’Samsung Galaxy Grand”.
The TVC encourages younger generation to capture personal moments through technology purchase of the right Smartphone in spite of budgetary constraints and highlights top-end hardware and software features with a very attractive price of Galaxy Grand.
Creatives List
Client: Samsung India Electronics Ltd
Agency: Leo Burnett
Creative: Sainath Saraban, Sumit Negi
Account management: Ravpreet Ganesh, Ankur Bora, Rohan Bharel
Account planning: Megha Deorani
Production house: Cutting Edge Pictures
Director: Julien Trousselier
Producer: Billoo Sandhu
Executive producer/Associate producer:
Director of photography: Daniel
Music director: Rupert
Post house: After Post
MAM
Gurpreet Singh named President of DishTV Alumni Network
Former Dish TV executive to lead community building and collaboration.
MUMBAI: Back to the dish, but this time it’s about connections, not channels Gurpreet Singh is returning to familiar territory with a new mandate that swaps subscribers for relationships. Singh has been appointed President of the DishTV Alumni Network, a move aimed at strengthening ties among former employees and building a more engaged professional community around the Dish TV ecosystem. The initiative reflects a growing trend among large organisations to formalise alumni networks as platforms for collaboration, mentorship and business opportunities.
The appointment draws on Singh’s deep-rooted history with Dish TV, where he held multiple leadership roles over nearly a decade. As National Business Head between June 2019 and September 2020, he oversaw profit and loss as well as operations, managing revenues of Rs 6,000 crore and leading a team of around 1,250 employees across the country. His tenure included working alongside two regional business heads and 16 circle heads, underscoring the scale of operations he handled.
Prior to that, Singh served as Executive Vice President and National Head for Sales and Revenue from 2016 to 2019, and earlier as Senior Vice President and National Head for Sales and Revenue. He also briefly led international operations as Country Head for Sri Lanka, further expanding his exposure across markets.
His broader career spans leadership roles across telecom and consumer businesses, including a stint as Chief Operating Officer at Bharti Airtel’s Malawi operations, senior leadership roles at Reliance Communications, and earlier positions at Hindustan Sanitaryware and Kodak India, where he spent over a decade.
In his new role, Singh is expected to focus on reconnecting former employees, fostering collaboration, and building a structured alumni ecosystem that leverages shared experience and industry networks. As companies increasingly recognise the long-term value of their extended workforce, the DishTV Alumni Network appears set to turn nostalgia into a strategic asset, one connection at a time.
