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Samsung appoints SW Asia CEO
MUMBAI: In a move to strengthen Samsung operations in the South West Asia Region including India and the SAARC Region, Samsung Electronics has appointed H. B. Lee as the regional president and CEO – Samsung South West Asia Regional HQ. Prior to his current assignment, Lee was the president and CEO of Samsung’s Digital Appliance Network (DAN) Business, based in Korea. Lee will assume charge of his new assignment, based in New Delhi, from February.
In his role as regional president and CEO of Samsung South West Asia Regional HQ, Lee will oversee the operations of all the existing Samsung subsidiaries operating in India, namely Samsung India Electronics Pvt. Ltd. (SIEL), Samsung Telecommunications India (STI) and Samsung India Software Operations (SISO), Samsung’s R & D Centre, based in Bangalore.
A major in business administration from Seoul National University, Lee brings with him 31 years of work experience at Samsung Electronics. During this period, he has worked as managing director of Samsung subsidiaries in Germany and Spain, handled Samsung’s domestic sales business in Korea and since the year 2005, has been the president of Samsung Electronics’ Digital Appliance Business.
‘The appointment of Lee as regional president is symbolic of the parent company’s focus on the South West Asia region. As regional president and CEO, Lee will be drawing on the synergies of the existing Samsung businesses in India to ensure faster growth for the company in this region.’ states Samsung India Electronics Pvt. Ltd president and CEO S. H. Oh
MAM
McDonald’s India NE names Sara Arjun brand ambassador
Actor returns for nostalgic Buddy Meal campaign at Rs 119 for two.
MUMBAI: Sara Arjun just came home to McDonald’s because some love stories start with a childhood ad and end with sharing fries as grown-ups. McDonald’s India – North and East has appointed actor Sara Arjun as its brand ambassador, bringing her back to the brand that first captured her on screen as a child. The collaboration launches with a playful TVC introducing the Buddy Meal, a value offering priced at Rs 119 for two burgers (McAloo Tikki or Veg Surprise), two Cokes and one medium fries.
The film recreates the classic “girlfriend-boyfriend” banter from her original McDonald’s ad, with Sara joking about today’s “demanding” relationships before her buddy admits he just wants a simple McAloo Tikki. The voiceover lands the punch: “Shukar hai McDonald’s Buddy Meal for 2 hai… starts at just Rs 119,” closing on the tagline “Khao Meal, Baat Karo”, a celebration of uncomplicated joy and shared moments.
MMG Group and CPRL vice chairman Anant Agarwal said, “Sara’s return to McDonald’s is a wonderful reminder of the deep emotional connections many customers have grown up with. With the Buddy Meal, we are celebrating friendship, nostalgia and the simple joy of sharing a McDonald’s meal together at great value.”
Sara Arjun added, “McDonald’s has been a special part of my journey since childhood. Returning to the brand for this campaign feels incredibly nostalgic. The Buddy Meal captures the simple joy of sharing food and laughter with friends.”
Available for a limited period across McDonald’s restaurants in North and East India via dine-in, takeaway, drive-thru, the McDonald’s App and leading delivery platforms, the Buddy Meal taps into the brand’s legacy of creating relatable, feel-good moments.
In a fast-food world chasing trends, McDonald’s brings back a familiar face and a simple truth: sometimes the best dates don’t need grand gestures just good burgers, cold drinks and great company at a price that leaves everyone smiling.
