Ad Campaigns
Samsonite launches new campaign ‘Tested like Samsonite’
Mumbai: Luggage brand Samsonite has made its mark in the last 112 years of its voyage. Over the years, Samsonite has emerged as one of the most preferred brands for travellers, being a part of countless lives and experiences. The communication of the brand has been curated over the years, keeping in mind these glorious aspects.
The new campaign “Tested like Samsonite” seeks to create common ground with individuals that have come face to face with the various adversities of life and is a testament to those who chose to rise back up and face the challenges with confidence and valour. The campaign also highlights the common characteristic, just like its range of products that undergo the toughest strength and durability tests before they are considered worthy for the end user, to ensure the highest quality standards.
Samsonite’s strategic consulting partner, Center of Gravity, conducted extensive research to identify its core consumers and gain insight into what these consumers truly care about.
The campaign was conceptualised by Lowe Lintas and includes a series of three TVCs featuring Amitabh Bachchan, Yuvraj Singh & Mithali Raj, who have powered through several adversities at different points in their respective journeys. The TVCs will be amplified through an integrated campaign spanning digital, outdoor, and social media.
Commenting on the campaign, Samsonite India CEO Jai Krishnan said, “Samsonite bags are made with the utmost care, to ensure they look the part! They are aesthetically engineered which makes them extremely durable and offer differentiated functionality. Every Samsonite goes through several rigorous stress tests and that is what truly sets us apart. The campaign brings alive this aspect of the brand in a beautiful manner.”
Samsonite executive director of marketing Anushree Tainwala shared, “The brand’s and the people’s truth had to be captured and who better than Amitabh Bachchan, Yuvraj Singh & Mithali Raj to help us bring this idea to life beautifully through the tests that they’ve been through that are well known to everyone.”
Lowe Lintas CCO Prateek Bhardwaj added, “The campaign cements Samsonite’s position as the ultimate benchmark when it comes to quality testing by drawing parallels with the challenges that each one of us, no matter how privileged, goes through in our journey.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
