MAM
Samsonite International SA appoints Ramesh Tainwala as Global COO
MUMBAI: Samsonite International S.A., world’s largest manufacturer and leading luggage brand for more than 100 years, today announced the appointment of Mr. Ramesh Tainwala as Chief Operating Officer with immediate effect. In his new role, Mr. Tainwala will be responsible for the day-to-day operations of the business of the company globally and continue to be directly involved in the management of the company’s business in China, Philippines and Australia. Mr. Leo Boo Suk Suh will be taking over from Mr. Tainwala as President, Samsonite Asia and Middle East.
Mr. Ramesh Tainwala, COO, Samsonite International S.A, said ““I am delighted to take on my new role at a time when increasing number of people are traveling and every market across the world presents interesting challenges. In this backdrop, I hope I will be able to strengthen Samsonite’s leadership position globally.”
Mr.Tainwala served as Executive Director and President, Asia-Pacific and Middle East of Samsonite International SA since February 10, 2011. In his role as President, Mr. Tainwala’s principal responsibility was to manage and develop the Group’s business in Asia Pacific. The responsibilities of this role included the Group’s manufacturing operations in India as well as marketing and sales in the Middle East, West Asia and Australia. Mr. Tainwala has been the General Manager of the Group’s Middle Eastern Operation since January 2007 and has been the chief operating officer of the Group’s Indian operation since June 2000.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
