Ad Campaigns
Samosa Singh launches its first ad film with Sunil Grover
Mumbai: Samosa Singh, a pioneer of the Indian snacking industry, is excited to announce the launch of its first advertisement film, which stars the incredibly brilliant Indian actor and comedian Sunil Grover. The film captures the spirit of delectable samosas via a light-hearted, and funny narrative.
The one-minute commercial highlights Sunil Grover’s great comic timing and pleasant attitude, which aligns with the commitment of Samosa Singh to produce high-quality delicious samosas. The film showcases the thrill and excitement that is accompanied by the nostalgia of childhood.
“This association is more than simply a marketing campaign; it’s a celebration of Samosa Singh’s joy, flavor, and originality in every bite. We feel that this collaboration would not only make the audience laugh but also leave a lasting taste and impression, underlining Samosa Singh’s dedication to offer delight with crispy, savory samosa” added Samosa Singh founder Shikar Singh.
Samosa Singh co-founder Nidhi Singh said “We are excited to release our first ad film, and having the versatile Sunil Grover on board makes it more special. His wit and charisma perfectly complement the ethos of our brand, and we feel this partnership will appeal to our target audience.”
With every passing year, Samosa Singh has always been at the forefront of creating unique and delicious samosa experiences, and their recent collaboration with Sunil Grover demonstrates their dedication to providing not only amazing cuisine but also an enjoyable adventure for their potential and existing customers.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
