MAM
SAMCO Securities announces new campaign ‘Andekha Sach’
Mumbai: SAMCO Securities, a leading online stockbroker in India, is proud to empower traders to tap into their hidden potential to succeed, through its new integrated campaign – “Andekha Sach”. With this campaign, SAMCO Securities becomes the first stockbroker in India to launch a new feature ‘My Trade Story’ to provide traders with insights derived from their personal past trade performance, on the next-gen SAMCO CRP (Capital Resource Planning) platform.
The three-part video series, created by The Womb, aims to highlight common trading mistakes that even experts can make unknowingly. The first video, a humorous depiction of a surgeon losing his scissors post surgeries is akin to traders losing money in the stock market. For the first time in India, My Trade Story will highlight such patterns and insights derived from a trader’s personal experience to help them trade better. The hyper-personalized and advanced trading features will also offer benefits worth Rs 12,000 to the clients free of cost, as an introductory offer.
SAMCO Group CEO Jimeet Modi stated, “Our CRP platform offers a range of industry pioneering features including real-time market data, technical analysis tools, stop-loss orders, margin trading, and educational resources, among others, to support traders overcome common yet daunting challenges. In addition to trade level insights, My Trade Story provides actionable suggestions designed to improve their trading success score. We are launching this awareness campaign to assist traders across different levels of experience to improve their performance and achieve their financial goals.”
The remaining videos in the series continue to feature the surgeon who repeatedly reminds himself not to forget his scissors. Along his journey, he encounters two SAMCO Securities customers who are also determined not to repeat their past trading mistakes that they became aware of through the SAMCO Trading App. The videos are informative, entertaining, and offer practical tips and advice from SAMCO Securities’ experts.
Speaking on the campaign, SAMCO Securities CGO Ajay Dusane said, “SAMCO Securities has always kept customer centricity at its core and this campaign is an extension of the same. We strongly believe that the new features showcased through “Andekha Sach” will serve to be a valuable reminder to traders on the scope of improvement possible by monitoring and analysing past trends. We wish to urge them to avoid the common mistakes that even experts can make unintentionally, as well as extend our support in unlocking their maximum potential.”
The integrated campaign featuring TVC, print ads and social media amplification has been designed by The Womb. Highlighting the objective behind the campaign, Suyash Khabya, Creative Head, The Womb, noted, “The insight of Andekha Sach is an eye-opener. And we were very clear, we wanted to land it in a simple yet unignorable manner. With this campaign, we have achieved a first of sorts where we have a 3-part story stitched together. So the viewer gets to see the Andekha Sach through an analogy and then through the life of two traders.”
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
