Ad Campaigns
SAMCO mutual fund launches new ad campaign highlighting multicap strategy
Mumbai: SAMCO Asset Management Private Ltd announces the launch of its latest advertising campaign for the SAMCO Multicap Fund. This creative campaign introduces four unique bulls— “Large-wa” (Large Cap), “Mid-wa” (Mid Cap), “Chhot-wa” (Small Cap), and “Chint-wa” (Smaller Cap)—to personify the fund’s diversified investment strategy. These bulls represent various market caps, demonstrating how SAMCO’s multicap approach can help investors achieve financial goals by navigating market movements.
SAMCO Mutual Fund’s in-house team developed the campaign, aiming to educate investors with a visually captivating storyline. The ad will air across television and digital platforms, illustrating how each market segment contributes to building a resilient investment portfolio.
SAMCO Asset Management Private Ltd, CEO Viraj Gandhi states, “Our new campaign for the SAMCO Multicap Fund underscores our commitment to innovative investment solutions. The 4-in-1 strategy—combining large caps, mid-caps, small caps, and flexible exposure—differentiates our fund and makes it relatable to a broad range of investors. This campaign is designed to communicate how our strategic approach to diversification empowers investors to capture growth opportunities across various market segments while maintaining robust defence against market volatility.”
The SAMCO Multicap Fund actively allocates at least 25% of assets to each of the large-cap, mid-cap, and small-cap segments. This balanced allocation provides a solid foundation and allows the fund to pursue growth opportunities in smaller-cap stocks outside the NIFTY 500 universe. By using this diversified strategy, the fund aims for long-term capital growth while managing risk in volatile markets.
With this campaign, SAMCO Asset Management takes a significant step toward simplifying investing for clients, breaking down complex strategies into engaging visuals. SAMCO strives to inspire confidence in diversified investing and highlight the benefits of a multi-cap approach.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
