Ad Campaigns
Sambhaav Media’s Q2 shows revenue surge by three per cent
Mumbai: Sambhaav Media Limited (SML) unveiled its Q2 FY25 financial results, revealing a mixed bag of growth and challenges. For the quarter ending 30 September 2024, the company recorded a standalone revenue of Rs 965.78 lakhs, marking a marginal increase of three per cent from Rs 940.78 lakhs in Q2 FY24. Consolidated revenue also rose to Rs 1,068.02 lakhs, showcasing a five per cent uptick from the prior year.
However, profitability took a hit. Standalone net profit slumped to Rs 26.20 lakhs, a stark decline from Rs 35.25 lakhs in the same period last year. The consolidated loss widened, with the bottom line falling into the red at Rs -20.27 lakhs compared to a profit of Rs 14.75 lakhs in Q2 FY24.
The media and allied business contributed Rs 776.81 lakhs to total revenue, supported by a seven per cent increase in advertising contracts. Technology and allied services added Rs 188.97 lakhs, displaying resilience despite global headwinds. The combined revenue from operations for the half-year stood at Rs 1,752.51 lakhs, up 6 per cent year-over-year, signalling stable demand for the company’s offerings.
Total expenses for the quarter escalated by eight per cent, reaching Rs 979.77 lakhs on a standalone basis. Employee benefits saw a notable increase, rising by 12 per cent to Rs 88.23 lakhs, reflecting investments in talent retention. Broadcasting expenses grew by 9 per cent, primarily driven by higher content acquisition costs.
Depreciation expenses rose slightly, while finance costs declined by four per cent, suggesting effective debt management. Despite these efforts, the operating profit margin narrowed significantly due to increased provisions for taxation and other operating expenses.
SML faced higher tax provisions during Q2, which included deferred tax adjustments amounting to Rs 12.59 lakhs. Additionally, an exceptional loss of Rs 6.00 lakhs from discontinued operations impacted the consolidated bottom line. This stemmed from the strategic exit from GSRTC’s public entertainment contract, finalised last year, to optimise operational focus.
The company continues to invest in technological innovation and content diversity, which are crucial for long-term growth. While profitability remains a concern, management expressed confidence in navigating these challenges through strategic cost management and revenue diversification.
Key priorities for the coming quarters include addressing tax liabilities and optimising operational efficiency. As of 30 September 2024, the company’s consolidated net worth stood at Rs 8,553.14 lakhs, indicating a solid financial foundation to weather temporary setbacks.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
