Ad Campaigns
Samantha Akkineni savours the crunch of Munch in new TVC
NEW DELHI: Chocolate-coated wafer treat Nestlé Munch has launched a new variant – Munch Fruit O Nuts – which offers a fully loaded experience with crunch of real almonds along with yummy fruity taste of pomegranate bits, wrapped around a crunchy wafer center.
The launch will be supported by a high impact campaign, conceptualised by Wunderman Thompson, which includes a TV commercial featuring Samantha Akkineni.
In times when consumers are looking for “good for me” ingredients in their food, this latest offering from Nestlé India provides a crunchy treat with a delightful winning combination of fruits and nuts.
Nestlé India director – foods and confectionery Nikhil Chand said, “Munch Nuts has delighted young Indian consumers with a range of delicious, light, Munch treats with a fully loaded experience of added crunchy nuts. With the shift in consumer preference towards ‘better for me’ ingredients, the new Munch Fruit O Nuts is a category first innovation, that brings multiple inclusions of real almonds and fruity pomegranate to India’s favourite crunchy Munch.”
Munch Fruit O Nuts delivers a unique combination of flavour and texture as it has been developed after extensive consumer research which gave us insights on the taste preferences in different parts of India, added Chand.
Samantha Akkineni said, “Every bite of Munch Fruit O Nuts is packed with richness of almonds, followed by an aftertaste of pomegranate. The novelty of this product is unmatched. More and more millennials are looking for diverse snacking options, moving away from the regular age-old offerings, Munch Fruit O Nuts is a perfect answer to that.”
Priced at Rs 30, Nestlé Munch Fruit O Nuts will be available at supermarkets, large, format grocery stores.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
