Brands
Sam & Marshall Eyewear’s strategic expansion redefines success with 115 per cent growth
Mumbai: Sam&Marshall Eyewear, a leading innovative brand in the eyewear industry, is experiencing a surge this year. The company is on track to serve a staggering 100,000 customers by year’s end, reflecting a remarkable 115 per cent growth compared to the same period in 2023. Sam and Marshall Eyewear has served an impressive 25,000 customers by mid-May 2024. This highlights the brand’s growing popularity fueled by customer demand, strategic online partnerships, and a commitment to exceptional design.
The 2023 Economic Times awardee for the Fastest Growing MSME – Micro is consistent in launching new and exciting designs, Sam&Marshall Eyewear boasts an impressive collection of over 2,500 pieces. Sam&Marshall Eyewear is amplifying its brand presence through strategic online partnerships and a commitment to social media engagement with over 35,700 engaged followers on Instagram and a monthly website reach exceeding five million. The company has established a presence on leading online marketplaces such as Flipkart and Amazon. This allows the brand to tap into the vast user base of these platforms and make their trendy and functional eyewear collections readily available to a wider customer base. The brand is fostering a space for style inspiration, product education, and direct customer interaction.
“The eyewear industry is constantly evolving. Sam&Marshall will keep growing by staying ahead of the curve,” With a focus on customer satisfaction, strategic partnerships, and commitment to offering quality and style, the brand is well-positioned to solidify its place as a leading force in the eyewear industry said Sam & Marshall founder Abdus Samad.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
